传媒时代潮汕传统文化的应变与坚守Application and exploration of graffiti elements in brand design 中文摘要潮绣是一门潮汕地区具有特色的传统手工艺。从古至今它的应用与人们的生活息息相关。笔者通过讲述潮绣的历史文化背景以及在传媒时代下它的应变与坚守，并且在品牌设计中的研究与探索。潮绣传统文化历史悠久，始于唐宋、盛于明清，但是地域性过于局限，应用也过于单一。随着时代的发展，潮绣的应用逐渐的广泛，但依然存在着过于传统并且知名度不高。因此本文主要围绕“潮绣元素的应用和视频广告相结合体现品牌特性”进行分析，围绕这一主题，笔者进行了思考与调研分析。通过探索将潮绣元素的应用赋予品牌化，使潮绣更能够被人们所了解。同时也可使潮绣得以更好的发展与创新，实现它的最大价值。关键词：潮绣 品牌特性 视频广告 品牌化 AbstractChaozhou embroidery is a traditional handicraft with characteristics in Chaoshan area. Since ancient times, its application is closely related to people's lives. The author tells about the historical and cultural background of Chaozhou embroidery and its adaptability and persistence in the media era, as well as its research and exploration in brand design. The traditional culture of Chao embroidery has a long history, which began in the Tang and Song dynasties and flourished in the Ming and Qing dynasties, but its regional nature is too limited and its application is too simple. With the development of the times, the application of Chaozhou embroidery is gradually widespread, but it is still too traditional and not well-known. Therefore, this paper mainly focuses on the analysis of "the application of Chao embroidery elements and the combination of video advertising to reflect the brand characteristics". Around this theme, the author makes a thinking and investigation and analysis. Through the exploration of the application of Chaozhou embroidery elements to brand, so that Chaozhou embroidery can...
VIP
