传播学专业安庆市“嗨吃节”项目策划VIP专享VIP免费

目 录摘 要.........................................................................................................................IAbstract.....................................................................................................................II引 言........................................................................................................................11 项目背景................................................................................................................21.1“嗨吃节”活动背景....................................................................................21.2 需求分析.......................................................................................................21.2.1 政府需求..............................................................................................21.2.2 外卖协会需求......................................................................................21.2.3 消费者需求..........................................................................................31.3 项目的可行性分析.......................................................................................31.3.1 优势分析..............................................................................................31.3.2 劣势分析..............................................................................................41.3.3 机会分析..............................................................................................42 “嗨吃节”活动概述............................................................................................52.1 参与人群......................................................................................................52.2 时间与地点...................................................................................................52.3 活动形式.......................................................................................................52.4 活动的创新点.......................