摘 要20 世纪初，随着电子科学技术的迅速发展，人类社会进入了“电子时代”，电子时代最鲜明的特征就是各类信息迅速传播。作为信息传播的媒体，电视与其他传播媒体相比，具有视听统一、形象直观的特点。现在人们都习惯于从电视屏幕上获取各类新闻，资讯以及各种科学文化信息，电视节目的影响力也日益深入到了人们生活的方方面面。电视节目视觉设计就是针对电视艺术的发展和观众的审美心理而发展，本文以相亲节目为例将从电视节目视觉设计展开，了解视觉设计在电视节目中的不可替代的重要作用和电视节目视觉设计的趋势，并对其进行思考和探索。关键词：电视节目；娱乐；视觉设计；趋势AbstractThe early 20th century, with the rapid development of Electronic Science and Technology, human society entered the electronic age, the most distinctive feature of the electronic age is all kinds of information spread rapidly. As compared to the dissemination of information media, television and other media, audiovisual unified, intuitive image features. Now people are accustomed to from the TV screen for all kinds of news, information and a variety of scientific and cultural information, television programs influence also increasingly deep into every aspect of people's lives.TV show visual design is for television art development and audience's aesthetic psychology and development, Jiangsu Satellite TV "non Never interference" for example from television programs visual design expand, understanding of visual design in television programs irreplaceable important role and TV the program visual design trends, and its reflection and exploration.Keywords: television programs; entertainment; visual design; trend1一、简论电视节目视觉设计运用现状（一）电视节目的发展背景电视是最年轻的艺术，诞生至今不过八十年。1925 年 4 月，英国人贝尔德试制电视接收机成功，这标志着电视时代的到来，贝尔也被称为“电视之父”。经过十来年的改进、推广 ，1936 年 11 月 2 日世界上第一座电视台在英国伦敦的亚历山大...
