东北传统岁时节日民俗元素在产品包装设计中的应用实践-- 以东北大米禾稼源品牌包装设计为例 广东东软学院本科生毕业设计（论文）中文摘要随着社会经济的不断发展，大米产品的市场竞争愈加激烈，与此同时人们生活水平不断提高，在产品质量保证的前提下对大米产品的选购决策，更倾向于具有良好大米产品包装形象的品牌。目前“禾稼源”品牌东北大米包装存在着：设计单调、结构简单、样式陈旧、不利环保等问题。为了解决“禾稼源”品牌东北大米包装所存在的问题，选择利用产地传统民俗文化元素与“禾稼源”品牌东北大米包装设计相结合的方法，实现大米的包装设计艺术性与现代性的巧妙结合。这一方法不仅能够优化大米的包装设计，还能突出大米的地域特色。本文以东北大米禾稼源品牌设计为例，在大米的包装设计中融入东北传统岁时节日民俗元素，让消费者通过这样的大米包装设计深入体会到东北的民风民俗特色文化氛围。关键词：东北民俗 岁时节日 大米包装广东东软学院本科生毕业设计（论文）AbstractWith the continuous development of the social economy, the market competition of rice products is becoming more and more intense. At the same time, people's living standards are constantly improving. On the premise of product quality assurance, the decision-making on the selection and purchase of rice products, more tend to have a good rice product packaging image of the brand. At present, there are some problems in the packaging of "wo Jia yuan" brand northeast rice, such as monotonous design, simple structure, obsolete style, unfavorable to environmental protection, etc. . In order to solve the problems existing in the packaging of "Hejiayuan" brand northeast rice, the method of combining the traditional cultural elements of the origin with the packaging design of "Hejiayuan" brand northeast rice was chosen, realize the artful combination of art and modernity of rice packaging design. This method can not only optimize the rice packaging design, but also highlight the regional characteristics...
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