我国 K12 在线教育现状与发展契机研究【摘要】随着“互联网+”时代和电子商务蓬勃高速发展，“互联网+教育”时代早已经来临，线上教育方式推动着我国传统教育模式的变革和发展。K12 在线教育是在线教育一个用户群体年龄偏小且跨度大的方面。在政府政策支持、网络技术快速发展、网络消费普遍、资本市场推动等环境下，K12 在线教育行业得到越来越多人的关注，近几年来在线教育市场规模和用户规模也在稳健增加。但是 K12 在线教育还存在着许多弊端和漏洞需要改善，本文采用 SWOT 模型分析方法对 K12 在线教育目前内部的优势与劣势、外部的机会与威胁进行综合性分析，并结合当下肺炎疫情“停课不停学”，全国 K12 在线教育的现状和 K12在线教育迎来“疫情风口”契机，探究 K12 在线教育存在的问题，并为未来 K12在线教育的发展提出建议。【关键词】K12 在线教育；疫情；SWOT 分析Research on the current situation and development opportunity of K12 online education in China[Abstract] With the rapid development of the "Internet" era and e-commerce, the era of "Internet education" has already come. K12 online education is an area of online education where the age of a user group is small and the span is large. In the environment of government policy support, rapid development of network technology, widespread network consumption and promotion of capital market, K12 online education industry has attracted more and more people's attention. In recent years, the market scale and user scale of online education have also increased steadily. But K12 online education, there are many loopholes and shortcomings need to improve, this paper USES the SWOT model analysis method of K12 online education current internal strengths and weaknesses, external opportunities and threats, comprehensive analysis and combined with the present "closed not suspended" pneumonia outbreak, the K12 online education present situation and K12 online education in tuyere "epidemic" an opportuni...
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