Discussion on e-commerce security and countermeasures-- consumer perspective[Abstract] E-commerce in China has a history of nearly 30 years, in the past 30 years, e-commerce has developed in China can not be underestimated the scale, but with the rapid development of e-commerce, e-commerce security issues are increasingly prominent, this situation makes more people focus on e-commerce security. As for the object of e-commerce, only security can be guaranteed, online transactions can be carried out smoothly, in order to ensure security must solve the security problems of e-commerce.This article from the perspective of consumers, the analysis of e-commerce security issues, such as: information disclosure, the quality of the product, payment issues, network security issues, etc., and the relevant countermeasures to solve the problem of the electronic commerce security, to help consumers better adapt to the electronic commerce, in order to achieve the purpose of promoting the development of electronic commerce.[Keywords] E-commerce security; Consumer; E-commerce security issues; countermeasures目 录1. 前言.......................................................................................................11.1 目的............................................................11.2意义..........................................................11.3国内外现状和发展趋势..........................................21.3.1 国内电子商务安全的发展现状....................................21.3.2 国外电子商务安全的发展现状....................................31.3.3 电子商务安全发展趋势..........................................32. 电子商务安全案例...............................................................................32.1 Facebook 数据泄露...............................................32.2 淘宝“假”旗舰店.................