电子商务网站盈利分析及发展趋势摘要本论文运用规范分析与实证研究相结合的方法对我国电子商务网站发展现状和盈利模式进行了研究，本文通过各种案例包括垂直电商、大平台、大数据电商模式的分析，期望找出电子商务企业未来的发展趋势。本文得出的结论主要有，电子商务企业需要通过减少中间环节和流程来降低企业的营运成本从而提升盈利能力；电子商务企业需要优化信息流、物流、支付流各个环节寻找盈利点；电子商务企业需要品牌化，增强顾客粘性，围绕顾客价值开展营销活动促进利润增长；电子商务企业需要整合供应链，提高可持续发展能力从而获得更多的盈利。关键词：电子商务；发展趋势；盈利模式AbstractThis paper USES normative analysis and empirical research method of combining the current situation of the development of e-commerce of our country and profit model are studied, in this paper, through a variety of cases include vertical electrical business, big platform, data electrical business model analysis, expect to find out the electronic commerce and the trend of the development of enterprises.This article main conclusion, e-commerce enterprises need through the decrease of the intermediate links and processes to reduce business operating costs and improve profitability; E-commerce enterprises need to optimize the information flow, logistics, payment flow each link to find profit; E-commerce companies need to the brand, increase customer stickiness, around customer value to carry out marketing activities to promote profit growth; E-commerce companies need to integrate the supply chain, improve the ability of sustainable development in order to gain more profit.Key words: electronic commerce; The development trend; Profit model目录1 引言.......................................................................................................................................52、我国电子商务发展现状.......................................................................
