百世快递客户关系管理存在的问题及对策研究摘 要随着我国第三方物流企业的全面发展,各企业都受到来自行业内外的巨大压力,而百世快递作为向现代物流转型期的第三方物流企业需要在竞争中求生存,这就要求百世快递更加注重其客户关系管理,通过企业积累的资料做到以客户为中心,实现企业的最大效益。因此，本文首先阐述了研究百世快递客户关系管理的意义，以及第三方物流企业客户关系管理的国内外研究文献。其次，着重分析了百世快递客户关系管理的实施现状，并提出百世快递实施客户关系管理过程中存在的问题。最后，为百世快递实施客户关系管理提出一些建议。【关键词】百世快递；客户关系管理BEST Express customer relationship management existProblems and CountermeasuresAbstractWith the full development of the third party logistics enterprises in our country, all enterprises are subject to tremendous pressure from both inside and outside the industry, and BEST Express as the third party logistics enterprises in transition to modern logistics need to survive in the competition, which requires the BEST Express paid more attention to customer relationship management, through the enterprise information accumulated taking customer center, maximize the effectiveness of the enterprise.Therefore, this paper describes the study of BEST Express Customer Relationship Management, and the third party logistics enterprise customer relationship management research literature at home and abroad. Secondly, analyzes the status of implementation of BEST Express Customer Relationship Management, and puts forward the existing process of BEST Express implementation of customer relationship management problems. Finally, put forward to the BEST Express some suggestions of customer relationship management.[Key words]BEST Express; Customer Relationship Management目 录一、绪论..........................................................................................................................
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