《国际市场营销》试卷（9 卷） 课程《国际市场营销》授课教师 考试时间 考试班级 姓名 学号 题号 一 二 三 四 五六七八九十总分 得分 请将答案写在答题纸上，在本试卷上做答无效。 一、选择题（每空 1 分，共 2 0 分） 1. There are four events and trends that have affected and will continue to affect global business today. Which of the following would be classed as one of those four major trends? A) The trend toward acceptance of English as the global language B) The trend toward affluence in all nations C) The trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe D) The trend toward friendship in almost all sections of Africa E) All of the above are considered to be among the four major trends that are affecting global business today 2. Which of the following terms would most closely match with the following description the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit? A) Global Strategy B) Marketing C) Marketing Concept D) Regional Marketing Concept E) Global Marketing 3. Which of the following would be considered to be an uncontrollable element in the foreign environment? A) channels of distribution B) research C) economic forces D) promotion E) product elements 4. Such elements as political and legal forces, economic climate, and competition are the three elements found in the ___________________ according to the international marketing task model found in the text. A) foreign environment (uncontrollable) B) foreign environment (controllable) C) domestic environment (uncontrollable) D) domestic environment (control...
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