Nida’sFunctionalEquivalenceTheoryandApplicationAbstractInfact,theessenceofNida’sFunctionalEquivalenceTheory﹙F-ETheory﹚emphasisthatthefunctionalequivalenceofinformationinsteadofthedirectformalequivalenceintranslation.Therelationshipbetweenthetargetlanguagereceptorandthetargettextshouldgenerallybeequivalenttothatbetweenthesourcelanguagereceptorandthesourcetext.ThispaperpresentsthetranslationstrategyintheapplicationofproverbandadvertisementandhelpreadersusetheF-ETheoryflexibly.Then,thepaperlaysacertainfoundationforourfurthertranslationstudy.KeyWordsFunctionalEquivalenceTheory﹙F-ETheory﹚;ProverbTranslation;AdvertisementTranslation.IntroductionBeingthekernelofthetranslationtheory,FunctionalEquivalenceTheoryisproposedbyEugeneNida—thefamouslinguistandtranslatorinAmerica.HistheorieswereintroducedintoChinaearlierwhichhadaremarkableinfluenceonthetranslationtheoreticalcirclein1960sand1970s.Therefore,F-ETheorynotonlyhasagreatimpactonChinesetranslationcircle,butalsogainsagreatmanycomments.1.TheessenceofNida’sFunctionalEquivalenceTheory﹙1﹚TheFoundationofF-ETheory1.SocialLinguisticsandCommunicativeFunctionofLanguage:NidaputDynamicEquivalenceTheory﹙D-ETheory﹚forwardfromtheperspectiveofsociallinguisticsandcommunicativefunctionoflanguage,whichiswritteninhisbook,TowardaScienceofTranslating,publishedin1964.Afterwards,hereplacedtheD-ETheorywithF-ETheory,becauseFunction,asaformofcommunicationintranslation,whichlaysemphasisonthecontentsandresultswasmorerationalthanDynamic.2.Chomsky’stransformationalandgenerativegrammar﹙T-GGrammar﹚:AccordingtotheSurfaceStructureandDeepStructureofChomsky’sT-GGrammar,Nidaproposedthattranslationshouldmainlyreflectthefunctionalequivalenceinthedeepstructureratherthanformalcorrespondenceinthesurfacestructure.Thus,thetranslationtextcanbebasicallyread,understoodandappreciatedinanoriginalway.﹙2﹚TheCriterionandPrincipleofTranslationTheessenceoftranslationisparaphrasing:Thatistosay,paraphrasingthesourcetextintothetargetlanguageandmakereadersunderstandthemeaningofsourcetextthroughtranslation.Inotherwords,Nidabelievesthatthecontentsaremoreimportantthantheformintranslation.However,healsoemphasizedthatalthoughtheformisinasecondplace,itdoesnotmeantheinsignificanceoftheform.Ifformisneglectedforthesakeofcontents,thetranslationtextlooksmustbetediousandaestheticfeelingofthesourcetextwilldisappear.Ontheotherhand,ifformisoveremphasized,literalfidelitycannotbeexpressedproperly.Thetranslationtextwillbesuperficialandawayfromthepoint.2.TheApplicationofNida’sFunctionalEquivalenceTheory﹙1﹚TheApplicationofF-ETheoryinProverbTranslationProverbisthemagnificenttreasureinhumanculturetreasury.Itistheaccumulationandsublimationofvariousexperiencesinhuman’slong-termlivelihoodandsocialpractice.Therefore,havingagoodcommandofusingproverbhelpspeopleunderstandthethinkingmethodsaswellasthecustomsandhabitsofanation.Then,weuseF-ETheorytogetagripofproverbtranslation.SomeEnglishproverbshavenoprofoundmeaningorobscureallusionbutmerelywordsandphrasescombinationinaplainandstraightforwardway.ForExample,HealthiswealthcanbetranslatedintoChinese“健康就是财富”;whenthreeknowit,allknowitcanbetranslatedintoChinese“三人知，天下晓”.Thiskindofproverbscanbecomprehendedliterallysothatword-for-wordtranslationwillnotbringanyproblems.However,theotherkindsofproverbshaveratherdistinctivedifferenceincult...
