新媒体时代下对“互联网+传统文化景区 IP”的思考摘 要伴随着信息化社会的不断发展，人们的生活越来越离不开“互联网”，与人们息息相关的各个行业都在利用互联网来更好的服务大众。从而有了“互联网+”这个概念，“互联网+”即“互联网+各个传统行业”，因此各行各业都在积极地与之相结合，及时转型顺应时代潮流。近年来，旅游业与互联网的融合越来越紧密。传统旅游行业的规模和盈利能力比在线旅游、旅游等行业的规模和利润都要低，因此在线旅行社的业务压力激增。因此，很多著名景区采取“智慧景区”解决方案，来更好的服务游客。而值得深究的是，在这个阶段当中有很多大的“传统文化 IP”借用“互联网+”，给自身赋予了新的生机与活力。关键词：互联网+；传统文化景区 IP；智慧景区AbstractWith the continuous development of information society, people's lives more and more inseparable from the Internet, and people are closely related to the various industries are using the Internet to better serve the public. Thus the concept of "Internet plus", "Internet plus" or "Internet plus various traditional industries, so all walks of life are active in combination with the timely transformation conforms to the trend of the times.In recent years, tourism has become more and more integrated with the Internet. The scale and profitability of the traditional travel industry is lower than in sectors such as online travel and travel, so the online travel agency's business pressure has soared. As a result, many famous scenic spots resort to "smart scenic" solutions to better serve tourists. It is worth investigating that in this phase there are many large "traditional cultural IP" to borrow "Internet plus" to give oneself new vigor and vitality.Key words:Internet Puls; Traditional cultural scenic spot IP; Wisdom scenic spot目 录摘 要 IAbstract II绪 论 1一、新时代下的新媒体和互联网 2（一）互联网+的诞生和发展 2（二）“IP”概念的提出 3（三）“传统文化 IP”的含义 3...
VIP
