新媒体环境下地市级党报发展路径探析摘要当下，随着互联网的普及和信息数字的发展，地市级党报在新媒体环境下也在面临着各种风险与挑战。在每个人都可以有自由发声权利的时候，新媒体正在以自身的便捷性，信息内容的时效性，信息的海量性，传播的广泛性跻身媒体发展行列。新媒体的快速发展给地市级党报带来很大的困难，在这样的背景下，作为传统媒体的地市级党报应该怎样发挥自己的优势让自己立于不倒之地，怎样突破重围得以进一步发展，这确实需要我们媒体人来认真思考和探索。这里主要对新媒体环境下地市级党报的发展路径进行一个简单的探析。关键词：地市级党报；新媒体；发展路径AbstractNow, with the popularization of the Internet and the development of digital information, municipal party newspapers in the new media environment also faces a variety of risks and challenges. Everyone can have freedom not sound right when new media is growing at their own convenience, timeliness of information content, the huge amount of information, spread wide among the ranks of media development. The rapid development of the new media city newspaper, and a great deal of difficulty, in this context, as traditional media, the party should how to play to your strengths makes itself stand down to, how to break the siege is to be further developed, which people really need our media to think and explore. Here mainly on the environment in the fields of new media, newspaper a simple analysis on the development path.Key words: municipal party newspapers; new media; the development path目录TOC \o "1-3" \h \z \u 新媒体环境下地市级党报发展路径探析 1摘要 1一、新媒体概述 3（一）新媒体的界定 3（二）新媒体的优势与局限性 4二、地市级党报的发展背景 5（一）地市级党报的内涵 5（二）地市级党报的整体现状 5（三）地市级党报的数字化的四阶段 6三、新媒体环境下地市级党报的发展现状及问题 7（一）地域条件受限导致受众的影响范围小 7（二）激烈的媒体竞争导致报纸的受众被分割 8（三）单一的发行渠道制...
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