摘要当前,我国市场经济发展迅速,企业想要长期稳定的发展,可以对企业进行财务分析,以此来掌握企业的财务状况。在我国各个行业中,由于二胎政策的开放,生活用纸行业发展尤其突出,许多品牌发展起来,给生活用纸行业带来了强有力的竞争力。本文以中顺洁柔纸业股份有限公司为例进行分析,对该企业的盈利能力、偿债能力、运营能力和发展能力等方面进行综合分析,为中顺洁柔公司的经营发展提出合理改进的建议。关键词:中顺洁柔,财务分析,财务指标 Abstract At present, our country and the rapid development of market economy, enterprises want to long-term and stable development, the enterprise can be financial analysis, so as to master the financial position of the enterprise In various industries in China, as a result of the two-child policy open, household paper industry in particular, many brands, give life brought strong competitiveness in paper industry Based on the C&S Paper Co., ltd. as an example for analysis, to the profitability of the enterprise debt paying ability operating ability and development ability and so on comprehensive analysis, to shun jie in the soft company business development put forward reasonable Suggestions for improvementKey Words:C&S Paper,financial analysis,financial indicators1一、绪论(一)研究背景以及意义如今,中国的经济快速发展,每行每业的社会竞争力越来越激烈,优胜劣汰的规则也明显体现出来,如何在如此激烈的竞争下生存并发展,成为每一个企业关注的焦点,要想在这种情势之下生存并发展,必须充分有效的利用财务报表分析,合理分析企业现阶段的财务状况,充分发挥企业现有的资源的作用,兼顾行业实际情况的基础上制定针对性的指标标准,以提高企业的综合能力,使企业长期规范的发展。从近几年来看,我国生活用纸企业的发展迅速,人们生活质量也在提高,对生活用纸的要求逐渐变得严格,加上国家二胎政策的开放,人们对纸的需求量会逐步上升,从而越来越多的企业开始关注纸业市场,使许多品牌开始大力发展起来,崭露新头,中顺洁柔纸业也在不断创新,开拓属于自己的新的市场,使我国未来将有可能成为全球生...