醉花引米酒饮业有限公司项目企划书梦想创业团队2014 年 4 月 19 日第一章摘要..........................................................51.1 公司概述........................................................51.2 产品描述........................................................51.3 投资与财务......................................................61.4 组织与人力资源..................................................6第二章公司..........................................................72.1 公司简介........................................................72.2 公司宗旨、经营理念..............................................72.3 公司文化........................................................7第三章产品..........................................................83.1 产品描述........................................................93.2 产品的综合优势..................................................93.3 生产工艺流程...................................................103.4 产品检验指标...................................................12第四章项目建设.....................................................154.1 建设地址.......................................................154.2 建设规模.......................................................154.3 主要设备方案...................................................15第五章市场与竞争分析...............................................165.1 市场分析.......................................................175.2 潜力...........................................................195.3 竞争分析.......................................................205.4 市场进入障碍分析和决方案.......................................235.5 产品的发展策略.................................................24第六章营销策略.....................................................276.1 STP 战略.......................................................276.2 4P 策略........................................................29第七章财务分析.................................
VIP
