学 年 论 文 题 目:肇庆怀集燕文化旅游的发展研究和对策分析 院 别: 管理学院 专 业: 旅游管理与服务教育(师范) 年 级: 姓 名: 学 号: 指导教师: 日 期: 2011 年 8 月 26 号 肇庆怀集燕文化旅游发展研究和对策分析摘要通过研究怀集燕文化,找出燕岩旅游的优势,客观分析目前有燕文化中的燕岩旅游开发中出现的问题,并针对问题提出了燕岩旅游优势开发的策略和措施。关键字:燕文化,燕岩旅游,策略和措施目录一、前言 ····························································3二、文献综述 ·······················································3(一)燕文化旅游研究综述···········································31 燕文化介绍···················································32 研究燕文化意义···············································43 有关燕文化景点绍·············································5(二)燕岩旅游研究综述···············································51 先前发展·····················································62 现状发展·····················································6三、现状怀集燕岩旅游存在的问题·····································6四、怀集燕岩旅游发展对策···········································8(一)对策聚焦:··················································8(二)发展对策···················································8 1.全面发掘燕文化,提高燕文化旅游产品的品位···············...