目 录第一章项目分析......................................................................................................................................................................................2第一节项目所在片区概况.........................................................................................................................................................................................3第二节南昌写字楼概况...........................................................................................................................................................................................14第三节项目分析.......................................................................................................................................................................................................25第四节综述...............................................................................................................................................................................................................33第二章物业定位....................................................................................................................................................................................35第一节物业定位说明...............................................................................................................................................................................................35第二节项目整体定位...............................................................................................................................................................................................38第三节市场形象定位...............................................................................................................................................................................................44第四节产品功能定位...................................................................................................