可口可乐公司营销策划方案可口可乐驻烟高校大学生营销策划实战大赛- 1 - 目录一、背景分析 ···················································································· 2 二、市场特征 ················································································· - 3 - 三、竞争对手分析 ·········································································· - 4 - （一）百事可乐 ··········································································· - 4 - （二）康师傅 ·············································································· - 5 - （三）王老吉 ·············································································· - 5 - 四、行业分析 ···················································································· 6 五、饮料销售状况及消费趋势分析 ····················································· - 7 - （一）包装水市场 ········································································ - 7 - （二）果汁饮料市场 ····································································· - 8 - （三）碳酸饮料市场 ···································································...
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