目 录第一部分...........................................................................1一、济南市城市规划与发展方向.................................................21.1 城市规划与西部片区发展..........................................................................................21.2 市政府加大旧城改造力度..........................................................................................61.3 良好的规划前景 广阔的发展空间.............................................................................9二、区域市场研究...............................................................102.1 区域市场供应现状....................................................................................................102.2 区域现状供应个案分析............................................................................................122.3 区域未来土地供应情况............................................................................................22三、市区各板块标杆项目研究..................................................243.1 标杆项目概述............................................................................................................243.2 标杆项目分析............................................................................................................27四、区域商业市场...............................................................314.1 济南市总体商业市场概述........................................................................................314.2 区域商业市场现状与发展趋势................................................................................33五、目标客户分析...............................................................355.1 客源分析....................................................................................................................355.2 目标客群定位............................................................................................................375.3 目标客户分析..........................................