零售业的信息危机和对策目 录零售业的危机.............................................................................2零售大店...................................................................................2超市...........................................................................................3零售企业的经营因素...............................................................6信息危机...................................................................................7事前的目标管理....................................................................9事中的过程管理..................................................................10售后信息反馈、分析..........................................................13零售企业的对策.......................................................................16做大规模－连锁.....................................................................16空间延拓..............................................................................16前提......................................................................................18信息需求..............................................................................19合理的购销关系.....................................................................19伙伴关系..............................................................................19价格杠杆..............................................................................20资金......................................................................................21信息反馈渠道......................................................................21做深品牌.................................................................................22适度垄断..............................................................................22战略放弃..............................................................................22自有品牌..............................................................................23加强服务.....................................
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