房地产项目开盘法中海地产营销策划中心2006年9月目录一、关于开盘的理解.........................................................................................11.1定义....................................................................................................................................................11.2重要性................................................................................................................................................11.3应遵循原则........................................................................................................................................1二、开盘流程....................................................................................................2三、开盘准备....................................................................................................33.1开盘的三大基础条件.........................................................................................................................33.2三大基础条件的实现过程................................................................................................................33.2.1政府销售许可文件的取得..........................................................................................................33.2.2良好的前期推广..........................................................................................................................33.2.3充分有效的客户储备.................................................................................................................8四、开盘决策的五大核心问题...........................................................................94.1开盘目标.............................................................................................................................................94.1.1制定开盘目标需考虑的因素.......................................................................................................94.1.2制定开盘目标的方法.................................................................................................................104.2开盘范围..........................................................................................................................................104.2.1确定开盘推售范围的原则.........................................................................................................114.2.2确定开盘范围的方法.................................................................................................................114.2.3开盘加推计划.............................................................................................................................114.3开盘定价..........................................................................................................................................124.4开盘时间..........................................................................................................................................134.5开盘选房方式..................................................................................................................................14五、开盘的组织实施.......................................................................................155.1开盘组织安排....................................................................................................................................
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