晋祠旅游纪念品设计报告书目录1、设计大纲.............................................................................................11.1设计目标...........................................................................................................................11.2设计背景...........................................................................................................................11.3设计要求...........................................................................................................................11.4设计标准依据...................................................................................................................21.5任务明确要求...................................................................................................................22、设计时间安排计划书.................................................................22.1市场调研...........................................................................................................................22.2设计分析..........................................................................................................................32.3设计构想........................................................................................................................33、市场调研计划书.........................................................................4（一）市场调研方法.........................................................................................................43.1.1时间..............................................................................................................................43.1.2目的..............................................................................................................................43.1.3内容..............................................................................................................................53.1.4方法..............................................................................................................................53.1.5对象..............................................................................................................................53.1.6数量..............................................................................................................................53.1.7地址..............................................................................................................................5（二）市场调研方向...........................................................................................................53.2.1同类产品......................................................................................................................53.2.2相关产品.....................................................................................................................6（三）市场调研内容..........................................................................................................63.3.1技术...........................................................................................................................63.3.2社会.............................................................................................................................63.3.3经济.......................................................................................
