1目录目录.......................................................................................................................................................................1第一章规划背景...........................................................................................................................................................31.1发展背景........................................................................................................................................................31.2广告的内涵与发展趋势.................................................................................................................................31.2.1广告的界定.........................................................................................................................................31.2.2城市户外广告的发展趋势.................................................................................................................4第二章规划总则.........................................................................................................................................................52.1规划依据........................................................................................................................................................52.2规划期限........................................................................................................................................................52.3规划范围........................................................................................................................................................5第三章户外广告现状概况..........................................................................................................................................63.1户外广告分布总体概况.................................................................................................................................63.1.1面状分布广告概况.............................................................................................................................63.2主要路段店招设置现状.................................................................................................................................63.3大型户外广告分布现状.................................................................................................................................63.4户外广告亮化现状.........................................................................................................................................73.5户外广告现状管理概况.................................................................................................................................73.6户外广告现状存在问题分析.........................................................................................................................7第四章相关分析.........................................................................................................................................................94.1相关规划分析................................................................................................................................................94.1.1《兰考县城市总体规划（2013-2030）》........................................................................................94.1.2《兰考县国民经济和社会发...
