1第四届全国高校“创新、创业、创意”电子商务大赛“心动365”特色礼品网站策划2目录第1章背景分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.51.1中国礼品消费市场分析.................................................................................51.2针对需求.........................................................................................................61.3针对问题.........................................................................................................61.4针对平台.........................................................................................................71.5背景总结.........................................................................................................7第2章项目概述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..⋯⋯⋯..72.1公司名称.........................................................................................................72.2企业理念.........................................................................................................82.3公司组织架构.................................................................................................82.4运营网站.........................................................................................................82.5网站简介.........................................................................................................82.6盈利模式.........................................................................................................82.7投资分析.........................................................................................................92.8创业团队.........................................................................................................9第3章市场分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.⋯⋯⋯⋯⋯⋯⋯⋯.133.1SWOT模型分析............................................................................................133.2行业发展分析...............................................................................................133.3竞争对手分析...............................................................................................143.4STP分析.....................................................................................................153.4.1市场细分.............................................................................................153.4.2目标市场.............................................................................................153.4.3市场定位.............................................................................................153.5市场前景预测...............................................................................................15第4章经营内容⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.⋯⋯.174.1任君选挑........................................................................................................174.2如您所愿.......................................................................................................174.3品牌推荐.......................................................................................................184.4新品上市.......................................................................................................244.5私人定制.......................................................................................................25第5章网站功能...
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