知乎产品分析VIP专享VIP免费

产品分析报告——知乎目录前言..................................................................................................................................................2一、产品目标..................................................................................................................................21.需求从哪里来...........................................................................................................................22.目标用户是谁...........................................................................................................................33.需求是否紧迫...........................................................................................................................34.用户的痛是什么.......................................................................................................................35.场景是什么...............................................................................................................................36.需求解决了数据有何表现.......................................................................................................4二、产品定位..................................................................................................................................41.目标市场上的定位...................................................................................................................42.营销中的利润如何...................................................................................................................43.竞争策略中优势如何...............................................................................................................4三、用户角度..................................................................................................................................61.痛点是否解决...........................................................................................................................62.功能是否完善...........................................................................................................................6四、产品运营..................................................................................................................................71.线上运营..................................................................................................................................72.线下运营..................................................................................................................................7五、未来趋势..................................................................................................................................71.扩大知识范围..........................................................................................................................82.知识属性划分不明..................................................................................................................83.用户自主运营..........................................................................................................................84.减少领袖味，增加客观性.......................................................................................................85.看段子用户转化成写段子用户...............................................................................................86.增...