报亭项目策划书新长城自强社二零一二年三月一日目录一、校园书报亭项目概述........................................................................4（一）校园书报亭项目概述..............................................................4（二）主要业务..................................................................................4（三）地理位置..................................................................................5（四）经营时间..................................................................................5（五）特色经营..................................................................................5二、市场调查情况以及分析................................................................6（一）周边书报亭调研......................................................................6（二）市场状况分析（SWOT）......................................................7（三）综合现状分析..........................................................................8三、运营方案............................................................................................9（一）产品范围、价格......................................................................9（二）营业时间................................................................................11（三）特色经营................................................................................11四、财务报表..........................................................................................12（一）初期投入预算........................................................................12（二）投入—产出分析....................................................................15五、人力资源管理..................................................................................16（一）创业团队介绍........................................................................16（二）企业结构................................................................................16（三）部门介绍................................................................................17（四）人员招聘................................................................................18六、收益与展望......................................................................................18（一）直接收益................................................................................18（二）间接受益................................................................................19（三）实习基地................................................................................19七、合作方式..........................................................................................19（一）我方出资自负盈亏................................................................19（二）前期我方出资自负盈亏，后期转型为勤工助学错误!未定义书签。（三）双方投资..................................................错误!未定义书签。（四）校方出资..................................................错误!未定义书签。八、具体运作制度..................................................................................20(一)日常营业制度..............................................................................20（二）财务管理方法（见附录）....................................................21（三）销售表、经营登记表、结算表、现金日记账表、财务审批表（见附录）......................................................
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