主题酒店项目可行性报告主题酒店项目可行性报告致青春主题酒店项目可行性报告共59页第2页目录1导论____________________________________________________________51.1项目基本情况__________________________________________________________________________________51.2项目承办单位__________________________________________________________________________________61.3项目发展规划__________________________________________________________________________________61.4项目总投资及资金来源_______________________________________________________________________71.5经济及社会效益_______________________________________________________________________________71.6结论与建议____________________________________________________________________________________71.7项目可行性研究报告编制单位_______________________________________________________________82项目建设背景和必要性____________________________________________92.1项目建设背景__________________________________________________________________________________92.2项目建设的必要性__________________________________________________________________________143项目市场调研分析_______________________________________________163.1某主题酒店分析_____________________________________________________________________________163.2项目区域背景________________________________________________________________________________264项目竞争优势___________________________________________________284.1某超人气品牌效应__________________________________________________________________________284.2国际化的管理系统__________________________________________________________________________284.3敏捷的客户个性需求满足能力_____________________________________________________________284.4国内首创酒店业6S服务系统______________________________________________________________294.5创新营销模式，让顾客排队上门__________________________________________________________294.6多元化盈利模式，赚钱无上限_____________________________________________________________304.7经济社会环境利好保障项目可行__________________________________________________________304.8国际化标准设计保障项目可行_____________________________________________________________30致青春主题酒店项目可行性报告共59页第3页4.9强大的支撑实力保障项目可行_____________________________________________________________315项目总体布局方案_______________________________________________335.1项目核心_____________________________________________________________________________________335.2项目的构建__________________________________________________________________________________335.3项目文化主题定位__________________________________________________________________________345.4项目功能定位________________________________________________________________________________345.5项目市场定位________________________________________________________________________________366酒店建筑规划和功能划分_________________________________________396.1酒店建筑规划________________________________________________________________________________396.2客房面积分配________________________________________________________________________________396.3餐饮会议面积分配__________________________________________________________________________396.4娱乐面积分配________________________________________________________________________________406.5机电设备用房面积分配_____________________...
