北京地铁大兴线枣园站项目可行性研究报告北京地铁大兴线枣园站上盖项目可行性研究报告2目录一、项目概况...............................................................................................................41.1项目背景........................................................................................................41.2地块位置、素质及现状................................................................................41.3周边环境........................................................................................................61.4市政配套设施................................................................................................71.5宗地分析结论................................................................................................71.6项目获取及合作模式....................................................................................81.7手续办理情况................................................................................................8二、市场调查...............................................................................................................92.1城市经济发展状况........................................................................................92.2北京城市总体规划发展方向......................................................................132.3北京市房地产市场总体状况......................................................................152.4北京市土地市场运行情况..........................................................................172.5区域市场分析...............................................................................................192.6主要竞争及参考项目..................................................................................212.7物业的平均建筑成本分析..........................................................................262.8政策因素分析...............................................................................................262.9市场调查结论...............................................................................................27三、发展规划和营销规划.........................................................................................283.1基本数据......................................................................................................283.2规划的要求与限制......................................................................................283.3发展方案的初步设想...................................................................................283.4计划发展期...................................................................................................293.5项目的优劣势分析......................................................................................303.6目标市场的确定和发展定位.......................................................................303.7租售方案......................................................................................................323.8主要营销策划和促销手段..........................................................................32四、开发成本.............................................................................错误!未定义书签。4.1税费标准......................................................................错误!未定义书签。4.2成本构成......................................................................错误...