第1页共22页目录一、本地市场调研···························································2竞争对手调查表·····························································2消费水平调查表·····························································4二、注册事务·······························································5三、选址装修·······························································12（1）选址··································································12（2）装修··································································12（3）选址装修调查表························································21四、教职员工招聘···························································22运营资源手册第2页共22页教师薪资调查表·····························································22五、教职员工岗前培训·······················································23六、市场定位、产品定位·····················································23七、学费建议·······························································25八、招生宣传·······························································25一、本地市场调研（1）宏观办学指标分析在投资办学前，需了解分析以下指标1、当地的户籍人口数/常住人口数/流动人口数2、当地居民人均收入水平/人均支出水平/教育支出在家庭总支出中所占比重3、当地托育中心数量/在校学生人数/适龄人口数量/每年新生儿出生率注：可以当地统计部门发布的年度经济普查数据为准（2）当地市场竞争情况分析当地所有知名托育中心机构名称、运作模式、开设课程、托费收费形式、收费标准、教室数量、装潢档次、学生人数、覆盖人群、宣传模式等。注：可以实地咨询的形式进行市场调研附件竞争对手调查表竞争对手调查表运营资源手册第3页共22页学校名称地址及联系方式学校规模办学年限针对目标群体幼儿□小学□初中□高中□其他□师资状况专职员工数量兼职员工数量学历状况所开课程科目明细语文类数学类外语类艺术类其他课程名称课程长度开课方式每周学时每天学时学费教材费用学生数量班级数量老师运营资源手册第4页共22页配备教材来源目前效果办学特色主要优势1.2.3.4.存在的问题1.2.3.4.综合评价（3）当地消费者的教育消费心理、实际消费状况分析1、当地消费者喜欢的教育消费方式有哪些？（托育中心、家教辅导等）2、投资孩子教育的目的（没时间看护、提升成绩、培养兴趣、锻炼身体等）3、影响家长选择托育中心的主要因素（托育中心品牌、教师责任心、食宿质量、交通等）运营资源手册第5页共22页4、托育中心覆盖区域内学生上课的时间安排、寒暑假托育中心的时间安排等。注：可采取调查问卷形式调查附件消费水平调查表消费水平概况所属区域市区县级市县城ㅁㅁㅁ人均收入ㅁ2000-5000元ㅁ5000-8000元ㅁ8000元以上日常开销基本消费化妆品学习培训ㅁㅁㅁ...
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