英语专业论文 广告英语语言的修辞艺术VIP专享VIP免费

题目TheRhetoricalArtofEnglishCommercialAdvertisementsinLanguage广告英语语言的修辞艺术ContentsAbstractinEnglish……………………………………………………………………3AbstractinChinese……………………………………………………………………31.Introduction…………………………………………………………………………42.basicknowledgeofadvertisements…………………………………………………42.1classificationofadvertisements……………………………………………………52.2Objectivesofcommercialadvertisements…………………………………………52.2.1Attractattention…………………………………………………………………52.2.2Arouseinterests…………………………………………………………………62.2.3Getaction…………………………………………………………………………62.3GeneralFeaturesofEnglishCommercials………………………………………72.3.1Briefness……………………………………………………………………………72.3.2Affability…………………………………………………………………………82.3.3Creativity…………………………………………………………………………82.3.4Daintiness……………………………………………………………………………83.GeneralizationofRhetoricArtinCommercialAdvertisement………………………93.1What’sRhetoric?……………………………………………………………………93.2FactorsInfluenceRhetoricApplication……………………………………………93.3WhyApproachingRhetoricwithCommercialadvertisement……………………104.RhetoricDevicesAppliedinCommercials…………………………………………114.1LexicalRhetoric……………………………………………………………………114.1.1CoinageandAnagrammaticSpelling…………………………………………114.1.2BorrowedWords……………………………………………………………124.1.3SpokenEnglish………………………………………………………………134.1.4verbsandAdjectives…………………………………………………………134.2SyntacticalRhetoric……………………………………………………………144.2.1SimpleSentence…………………………………………………………144.2.2Interrogativesentence……………………………………………………144.2.3MinorClause……………………………………………………………154.2.4Disjunctive………………………………………………………………154.3RhetoricModesEmployedinCommercials……………………………………154.3.1Parallel……………………………………………………………………164.3.2Contrast……………………………………………………………………174.3.3Repetition…………………………………………………………………174.3.4Metaphor…………………………………………………………………174.3.5Personification……………………………………………………………184.3.6Parody……………………………………………………………………185.Conclusion…………………………………………………………………………19Bibliography……………………………………………………………………………20Acknowledgements………………………………………………………………………21AbstractSomeAdvertisementsneedtobepersuasivethroughrhetoricusagesoastoleaveadeepimpressionuponpeople’smindatthefirstsight.Thisarticlemakesatentativeattempttoanalyzethebasicknowledge,generalfeatureofadvertisementandrhetoricdevicesincommercials.Commercialspayspecialattentiontopreciseness,vividnessandconciseness;thereforeitneedstoapplyrhetoric.Acloseexaminationismadefromthreeaspectsofrhetoricalartincommercialadvertisements:lexicalrhetoric,syntacticalrhetoricandrhetoricmode.Throughoutthethesis,abundantexamplesaregive...