永辉超市在同安区的选址分析[摘要]正确的选址策略是连锁超市成功的一半。设店选址对零售企业来说尤为重要,超市的选址正如下棋布局一样,要着着皆慎,以免一步走错,全盘皆输，可见选址的重要性。本文首先对选址问题的理论、方法和模型进行了简要的介绍。然后，结合永辉超市的具体情况，针对永辉超市拟定的新门店位置进行选址分析，分别采用集合覆盖模型、P-中值法和综合因素评价法等三种方法设计出选址方案。最后，对这三种方案进行比较分析，并结合实际情况确定最终的选址方案。[关键词]永辉超市选址集合覆盖模型P-中值法综合因素评价法IThelocationanalysisofYonghuisupermarketinTong’an[Abstract]Thecorrectlocationstrategyishalfofthesuccessinchainsofsupermarkets.Thesetstorelocationisparticularlyimportantforretailcompany,thelocationofsupermarketissimilartoplayingchess,weshouldbeverycarefulinordertoavoidthewrongstepandallbestareoff,itcanclearlybeseenthattheimportanceofsiteselection.Thearticlebrieflyintroducessomethingaboutthecurrentlocationofthetheory,methodsandmodelsatfirst.ThenwecombinedwiththespecificcircumstanceofYonghuiSupermarket.InconnectionwithYonghuisupermarket,weanalysisthenewstorelocation,abstractandsimplifythepracticalproblem,usingthreemethodsofsiteselection,theyaresetcovering,P-valuemethodandacombinationoffactorsinevaluation,andobtaintheirownsiteplan,thearticlecomparesthethreeoptionsanddeterminefinalplanwithactualconditionatlast.[Keywords]YonghuisupermarketlocationsetcoveringmodelP-valuemethodcombinationoffactorsinevaluation目录引言......................................................................1II第1章超市概述...........................................................21.1现代超市发展的现状...................................................21.2超市的环境分析......................................................31.3超市选址的意义.......................................................3第2章超市选址的相关问题.................................................52.1超市选址的一般原则..................................................52.2影响超市选址的相关因素..............................................5第3章超市选址方法的介绍.................................................73.1覆盖法..............................................................73.2P-中值法............................................................83.3综合因素评价法.....................................................103.4CFLP法.............................................................103.5BAUMOL-WOLFE法.......................................................10第4章永辉超市的选址....................................................124.1永辉超市简介.......................................................124.2超市的地理选择.....................................................124.3同安区永辉超市选址方法的选用.......................................13第5章永辉超市选址过程..................................................145.1运用集合覆盖法进行选址..............................................145.2运用P-中值法进行选址...............................................165.3运用综合因素评价分析法进行选址.....................................185.4永辉超市在同安区选址方案的最后确定.................................18结论.....................................................................20致谢语...................................................................21参考文献.................................................................22附录..................
