永辉超市生鲜物流配送问题以及对策分析摘要：近年来，连锁超市逐渐成为全国零售业的带领者。在中国，连锁超市起步较晚，经验不足，超市对物流配送环节没有给予足够的重视，物流配送体系不完善，业务规模的扩大扩张受到制约，所以，连锁超市现代物流配送体系的建设越来越需要得到重视。永辉超市以经营生鲜商品为其最大特色。根据人们的消费习惯，为顾客提供绿色、新鲜、安全、经济实惠的各种生鲜商品。本文首先简要介绍了生鲜产品物流配送的特点和要求，然后介绍了永辉超市生鲜商品经营和物流配送的现状。在此基础上，基于物流配送中心在永辉超市生鲜物流配送模式中的直接采购和自营风险以及物流配送中心的作用，分析了存在的不足之处。最后，针对这些问题提出了相应的对策和建议：充分发挥永辉模式的优势，合理运用现代信息管理系统优化和完善生鲜配送模式，使永辉超市生鲜物流配送进一步完善和推广，也为中国连锁超市的发展提供经验。关键词：永辉超市；生鲜；物流；直接采购；配送技术TheProblemofLogisticsDistributioninYonghuiSupermarketandItsCountermeasuresDaiQiangSchoolofbusinessAbstract:ChainsupermarketshavegraduallybecomethegrowthpoleoftheretailindustryinChina.Theyhavenotpaidenoughattentiontothecorecompetitivenessofthesupermarket'slogisticsanddistributionlinks,andhavelimitedrestrictions.Thescaleoftheenterprisesisratherlargeandthelogisticsdistributionsystemisnotperfect.Thecontinuousexpansionofitsbusinessscaleisconstrained,andasaresult,themodernlogisticsdistributionsystemwithinthesupermarketchainsupermarketchainindustryhasbeenincreasinglyestablished.YongHuisupermarketwithfreshfoodsasitsbiggestcharacteristics,accordingtopeople'sconsumptionhabits,toprovidecustomerswithgreen,fresh,safeandaffordable,thereisawideselectionoffreshfood.Thisarticlefirstbrieflythecharacteristicsandrequirementsoflogisticsdistributionofrawcommodities,andbyintroducingtheYongHuisupermarkettolivefreshgoodsmanagementpresentsituationandthelogisticsdistributionlink,onthebasisofthelogisticsdistributionmodeofYongHuisupermarkettolivefreshcommoditiesthatexistinthedirectpurchasingandproprietaryriskbig,theimperfectionoflogisticsdistributioncentersuchasdisadvantageswereanalyzed,andfinallyputforwardthecorrespondingcountermeasuresandSuggestionsaccordingtothesequestions,givefullplaytotheadvantagesofYongHuimode,reasonableuseofmoderninformationmanagementsystem,optimizethefreshmodeofdistributionandperfect,makeYongHuisupermarketfreshfurtherperfectlogisticsdistribution,butalsotopromotethedevelopmentofChina'schain.Keywords:YonghuiSuperstores；FreshProducts；Logistics；DirectPurchase；DeliveryTechnology目录引言...........................................................................2一、永辉连锁超市简介...........................................................2（一）永辉连锁超市简介.....................................................2（二）生鲜商品的物流配送特点和要求.........................................3二、永辉连锁超市生鲜物流配送现状...............................................4（一）永辉连锁超市生鲜配送中心现状.........................................4（二）永辉连锁超市生鲜配送流程现状.........................................4（三）永辉连锁超市生鲜配送中心情况.........................................4三、生鲜配送存在的问题及原因分析...............................................6（一）直接采购增加了压力...................................................6（二）物流配送中心系统不完善...............................................6（三）配送技术不成熟.................................
