摘要随着经济快速发展，旅游逐渐大众化，永定土楼作为永定区的首张名片，在申遗之后旅游业迅速发展。本文以永定区全域旅游为切入点，结合近几年永定土楼旅游发展状况及其优势、劣势、机遇与挑战进行分析，根据游客问卷调查，对永定土楼旅游发展问题提出建议。主要从强化品牌，拓宽发展平台、差异化定位、资源整合、设施改造、山海合作、精细管理、加强保护与开发等方面进行阐述，给永定土楼旅游发展提出几点建议。关键词：永定土楼；永定区；全域旅游；旅游与经济AbstractWiththerapideconomicdevelopmentandthegradualpopularizationoftourism,theEarthenBuildingofYongding,asthefirstbusinesscardofYongdingDistrict,developedrapidlyaftertheapplicationofthelegacy.ThisarticlestartsfromthetourisminthewholeregionofYongdingDistrict,andanalyzesthedevelopmentstatus,advantages,disadvantages,opportunitiesandchallengesoftheearthbuildingtourisminYongdinginrecentyears,andputsforwardsuggestionsonthetourismdevelopmentofearthbuildingbasedonthequestionnairesurveyoftourists.Mainlyfromtheaspectsofstrengtheningthebrand,broadeningthedevelopmentplatform,differentiatedpositioning,resourceintegration,facilitytransformation,mountain-seacooperation,finemanagement,strengtheningprotectionanddevelopment,etc.,andputforwardsomesuggestionsforthedevelopmentofYongdingEarthBuildingTourism.Keywords:theEarthenBuildingofYongding;YongdingDistrict;Globaltourism;TourismandEconomy目录1引言............................................................................................................................................12永定土楼发展的理论基础...................................................................................................22.1全域旅游...............................................................................................................................22.2SWOT分析法.........................................................................................................................33永定土楼发展现状.................................................................................................................33.1永定区概况..........................................................................................................................33.2永定土楼旅游概况............................................................................................................43.2.1永定区旅游概况............................................................................................................43.2.2永定土楼景区概况........................................................................................................53.2.3永定旅游产品体系........................................................................................................63.2.4永定土楼旅游客源市场分析......................................................................................73.3永定土楼的发展现状........................................................................................................93.3.1永定土楼发展特点........................................................................................................93.3.2永定土楼发展现状.........................................................................................................94永定土楼发展的SWTO分析...............................................................................................114.1优势分析.......................................................................
