农民专业合作社社员投资意愿的影响因素分析目录1引言........................................................................................................................................................21.1研究背景、目的和意义....................................................................................................................21.2相关研究综述....................................................................................................................................21.3相关概念界定....................................................................................................................................22研究点概况和样本描述.........................................................................................................................32.1研究点概况.........................................................................................................................................32.2样本农户的描述性分析......................................................................................................................42.2.1样本分布特征...................................................................................................................................42.2.2样本特征..........................................................................................................................................43社员投资意愿影响因素的理论分析.....................................................................................................53.1合作社运行机制和服务功能..............................................................................................................53.2社员对合作社的评价..........................................................................................................................53.3社员基本特征.....................................................................................................................................53.4社员对合作社信任程度......................................................................................................................54社员投资意愿的影响因素的实证分析.................................................................................................64.1变量选择和说明..................................................................................................................................64.2模型的建立.........................................................................................................................................64.3计量结果.............................................................................................................................................74.4计量结果分析.....................................................................................................................................74.4.1合作社运行机制和服务功能...........................................................................................................74.4.2对合作社的评价...............................................................................................................................84.4.3社员特征..........................................................................................................................................85结论与启示.........................................................................