I在消费升级的背景下如何引导境外消费回流—基于供给侧改革的思考Inthecontextofconsumptionupgrade,ifforeignconsumptionisdirectedtoreflux——Thinkingonsupply-sidereform摘要随着我国经济发展水平的提升，国民对美好生活的向往不断增强，对更高质量商品和服务的需求日益增加。在经济全球化的背景下，我国居民越来越多的走出国门，境外消费迅速攀升。本文在此背景之下，通过查阅文献综述研究前人相关成果，利用相关的统计资料，对我国市场消费升级、供给侧改革、境外消费回流三者之间的关系进行了尝试性探索，思考如何在消费升级的环境下，通过供给侧的改革来引导境外消费回流，希望能有助于促进我国市场的进步和良性发展。关键词：消费升级;供给侧改革;境外消费;产品质量;国产品牌;体验消费;质量监督AbstractWiththeimprovementofChina'seconomicdevelopmentlevel,thepeople'syearningforabetterlifehasbeenenhanced,andthedemandforhigherqualitygoodsandserviceshasincreased.Inthecontextofeconomicglobalization,China'sresidentshavegrownmoreandmoreabroad,andtheconsumptionofforeigncountrieshasbeenrisingrapidly.Underthisbackground,thisarticlethroughtheliteraturereview,theresearchers'achievements,byusingthestatisticaldataoftherelevantmarketconsumptionupgradingofourcountry,reformofthesupplyside,therelationsbetweenandamongconsumptionabroadcircumfluenceconductedatentativeexploration,thinkingabouthowtoupgradeconsumptionenvironment,throughthereformofthesupplysidetoguideconsumptionabroadcircumfluence,hopecanhelptopromotetheprogressandhealthydevelopmentofourcountry'smarket.Keywords:Consumptionupgrade;supplysidereform;Consumptionabroad；Thequalityoftheproduct；Domesticbrands；Experienceconsumption；Administrationofqualitysupervision目录中英文摘要................................................................I前言................................................................1一、相关概念和理论基础..............................................1（一）消费的概念及及其影响因素..................................1（二）供给侧改革的概念和与需求问题的关系........................1二、境外消费的现状与特征............................................3（一）境外消费的现状............................................4（二）境外消费的特征............................................4三、境外消费发展迅速的原因分析......................................5（一）伴随着国民收入上升，人们消费需求升级。....................5（二）国内供给不力导致消费流失境外..............................6四、引导境外消费回流的措施（推动供给侧改革）......................10（一）供给的多样性，调整产业结构..............................10（二）提高国产商品进入国内市场品质量..........................10（三）优化国内消费环境，提升国内购物体验......................11（四）提高企业的创新能力......................................11（五）改善国产商品品牌形象，提高消费者信任度....................12结语...............................................................12参考文献...........................................................13致谢...............................................................141前言改革开放以来，随着我国国民经济的迅速发展，居民收入水平不断提升，我国的国内市场日益蓬勃发展。与此同时，我国居民消费层次也不断升级，从传统的满足基本生活需求的消费提升到以工业品为主的消费，再扩展到现在以现代服务业为支撑的享受型和发展型的消费。作为消费升级的一个结果，近年来出境消费愈演愈烈。从时尚服装、钟表珠宝、箱包等奢侈品，到化妆品，生活用品等都进入了中国居民境外消费的清单。其中很多产品，例如我国居民...
