插画在香烟包装设计中的应用研究TheApplicationofIllustrationinCigarettePackageDesign内容摘要随着控烟运动深入推进，，新一代年轻人慢慢成成为烟草消费的主力群，香烟市场出现了健康、个性消费的趋势。消费者对于香烟制品的追求也慢慢转变为对品牌与包装所展现的精神价值的追求。且国家规定不能公开宣传香烟产品，因此，香烟的包装成为了香烟企业宣传的重要载体，这对烟草企业的设计能力提出了更高的要求。面对香烟市场呈现的局势，香烟包装的视觉设计显得格外重要。将插画融入香烟包装的设计中去，不仅能展示产品本身的文化内涵，而且能够将区域性的民族特色融入其中，获得消费者的青睐，提高消费者对于香烟企业文化的认同，使香烟企业在市场中获得先机优势。本文以插画为切入点，通过分析现有的国内外优秀的香烟包装设计，阐述插画对香烟的包装产生的作用、优势等。从插画设计在香烟的包装中的表现来提炼插画设计应用在香烟的包装上的原则、方法，并将其融入红双喜的香烟包装设计中去，以此提高红双喜香烟产品的视觉冲击力，打动消费者的内心，并与其他品牌的香烟区分开来，树立独特的红双喜香烟品牌文化形象，提升品牌竞争力。关键词：插画香烟包装设计红双喜AbstractWiththedevelopmentoftobaccocontrolcampaign,agenerationofyoungpeoplehavebecomethemaingroupoftobaccoconsumption,andthecigarettemarketshowsthetrendofhealthyconsumptionandindividualconsumption.Consumers'pursuitofcigaretteproductshasgraduallychangedintothepursuitofthespiritualvalueofbrandandpackaging.Andthenationalregulationscan'tpublicizecigaretteproducts,sothecigarettepackaginghasbecomeanimportantcarrierofcigaretteenterprisepublicity,whichputsforwardhigherrequirementsforthedesignabilityoftobaccoenterprises.Inthefaceofthesituationofcigarettemarket,thevisualdesignofcigarettepackagingisparticularlyimportant.Byintegratingillustrationintothedesignofcigarettepackaging,wecannotonlyshowtheculturalconnotationoftheproductitself,butalsointegratetheregionalnationalcharacteristicsintoit,soastowinthefavorofconsumers,improveconsumers'recognitionofcigarettecorporateculture,andenablecigaretteenterprisestogainthefirstadvantageinthemarket.Thispapertakesillustrationasthestartingpoint,throughtheanalysisoftheexistingexcellentcigarettepackagingdesignathomeandabroad,expoundstheeffectandadvantagesofillustrationoncigarettepackaging.Fromtheperformanceofillustrationdesignincigarettepackaging,theprinciplesandmethodsofillustrationdesignappliedincigarettepackagingareextractedandintegratedintothedesignofHongshuangxicigarettepackaging,soastoimprovethevisualimpactofHongshuangxicigaretteproducts,impresstheheartsofconsumers,anddistinguishitfromotherbrandsofcigarettes,establishauniqueculturalimageofHongshuangxicigarettebrand,andimprovetheimageofHongshuangxicigarettebrandcompetitiveness.Keyword：IllustrationCigarettePackagingDesignDoubleHappiness目录第一章引言..................................................11.1插画在香烟包装设计中的应用研究现状及发展趋势...........11.2研究的目的与意义.......................................11.3研究的内容与方法.......................................41.3.1研究内容............................................51.3.2研究方法............................................6第二章插画对于香烟包装设计的作用............................52.1传递产品信息...........................................52.2展示产品的文化内涵，树立品牌独特的形象.................52.3满足消费者的审美需求...................................52.4提升香烟产品销量，为香烟企业带来可观的收益.............7第三章关于插画在香烟包装设计中的应用...........
