中文摘要在线教育产业发展状况研究—以新东方教育科技集团为例摘要：进入21世纪，全球在线教育的发展十分迅速，出现了许多不同种类的教育新产品。尤其在中国，由于互联网的出现，在线教育由于其教育形式更便利、更灵活，所以给更多的受众群提供教学服务；另一方面，越来越多的国内企业认为在线教育行业发展的前景十分乐观，所以开始涉猎这一行业。新东方，全名北京新东方教育科技(集团)有限公司，它一个业务涉及到很多方面的教育集团。比如外语培训，这也是新东方最开始发展时所依赖的业务。还有一些中小学基础教育、学前教育。当然，新东方也在积极发展在线教育产业。本文以新东方教育为例，对在线教育产业发展过程中存在的问题进行分析研究，并对不断发展我国在线教育产业提出建议。关键词：在线教育新东方教育现状建议I毕业论文外文摘要IIResearchonTheDevelopmentofOnlineEducationIndustry-TakingNewOrientalEducationTechnologyGroupasAnExampleAbstract:Inthe21stcentury,globalonlineeducationhasdevelopedrapidly,andmanydifferentkindsofeducationalnewproductshaveemerged.EspeciallyinChina,duetotheemergenceoftheInternet,onlineeducationismoreconvenientandflexible,soitprovidesteachingservicestomoreaudiences.Ontheotherhand,moreandmoredomesticcompaniesbelievethatthedevelopmentofonlineeducationindustryispromising.Veryoptimistic,soIstartedtoventureintothisindustry.NewOriental,fullnameBeijingNewOrientalEducationTechnology(Group)Co.,Ltd.,ithasabusinessinvolvingmanyaspectsoftheeducationgroup.Forexample,foreignlanguagetrainingisthebusinessthatNewOrientalreliesonwhenitfirstdeveloped.Therearealsobasiceducationandpreschooleducationinprimaryandsecondaryschools.Ofcourse,NewOrientalisalsoactivelydevelopingtheonlineeducationindustry.TakingNewOrientaleducationasanexample,thispaperanalyzesandstudiestheproblemsexistinginthedevelopmentofonlineeducationindustry,andmakessuggestionsforthecontinuousdevelopmentofChina'sonlineeducationindustry.Keywords:OnlineEducation;NewOrientalEducation;CurrentSituation;SuggestionIII目录1.引言..................................................................11.1研究背景和意义...................................................11.2研究内容.........................................................11.3研究过程及方法...................................................21.4文献综述.........................................................22.我国在线教育产业发展现状-以新东方教育科技集团为例.....................32.1在线教育产业简介.................................................32.2我国在线教育产业发展现状.........................................42.3新东方教育科技集团现状分析.......................................63.我国在线教育产业存在的问题——以新东方教育科技集团为例...............103.1市场竞争激烈，高投入却得不到高回报..............................103.2在线教育渗透率低，缺乏品牌效应..................................113.3吸引客户的成本高，付费学员少....................................123.4教学质量参差不齐，缺乏互动性和针对性............................144.对发展我国在线教育产业的建议.........................................164.1提供差异化服务，提高自身竞争力..................................164.2建立教育品牌，推动在线教育发展..................................164.3满足用户真正需求，打破渠道垄断..................................174.4提升教学质量，建设师资队伍......................................17结论.................................................................19参考文献............................................................20致谢....
