目录摘要....................................................................................................................IAbstract.....................................................................................................................II引言...................................................................................................................31我国网络直播概况................................................................................................41.1我国网络直播的兴起...................................................................................41.2我国网络直播的发展...................................................................................41.3我国网络直播的特点...................................................................................52我国年轻人的收视习惯........................................................................................62.1年轻人收视习惯的转变...............................................................................62.2年轻人生活中的收视喜好...........................................................................63我国具有代表性的网络直播平台特点及优势....................................................93.1快手app直播平台特点及优势....................................................................93.2斗鱼直播平台特点及优势.........................................................................114我国网络直播的未来发展趋势..........................................................................134.1网络直播的规范发展.................................................................................134.2网络直播未来热门形式.............................................................................13结论.................................................................................................................18参考文献.................................................................................................................19致谢.................................................................................................................20摘要随着新媒体时代的到来及互联网技术的不断发展，网络直播正逐渐走进人们的生活中，成为人们日常需求中必不可少的一部分。它吸取和延续了互联网的优势，利用视讯方式进行网上在线直播，利用这种直观、快速，表现形式好、内容丰富、交互性强、地域不受限制、受众可划分等特点。而网络直播受众当中，年轻人则是中坚力量。其原因在于年轻人是纯正的网络化一代，对时代的创新性要求的更加强烈，对新鲜感的欲望与日俱增。特别是直播的高效化、数字化、智能化的社会生活和科技手段深刻改变并影响了现实生活中年轻人的思维方式、行为方式、交流方式和聚集方式。年轻人的收视习惯，正改变着网络直播的发展方向。随着火山小视频、快手、抖音等一系列直播平台的崛起，针对年轻人的收视习惯，各大平台做出了精准化的服务与设计。关键词：互联网；网络直播；年轻人；直播平台；收视习惯AbstractWiththeadventofthenewmediaeraandthecontinuousdevelopmentofInternettechnology,webcastingisgraduallyenteringpeople'slivesandbecominganindispensablepartofpeople'sdailyneeds.ItabsorbsandcontinuestheadvantagesoftheInternet,andusesvideoconferencingforonlinelivebroadcast.Itusessuchfeaturesasintuitive,fast,goodperformance,richcontent,stronginteractivity,unrestrictedgeographicallocation,anddivisibleaudience.Amongthelivewebcastaudience,youngpeoplearethebackbone.Thereasonforthisisthatyoungpeoplearepurelynetworkedgenerations,andtheyar...
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