目录摘要....................................................................................................................IAbstract.....................................................................................................................II引言...................................................................................................................11区域探店短视频背景及短视频平台....................................................................21.1短视频的出现与普及...................................................................................21.2快手短视频平台...........................................................................................31.3区域探店短视频现状...................................................................................42区域探店短视频创作方法研究............................................................................62.1文案策划.......................................................................................................62.2摄影方式.......................................................................................................82.3剪辑包装.....................................................................................................102.4创作设备及工具.........................................................................................123区域探店视频怎样实现线上线下效益转化......................................................164区域探店短视频国内外发展程度......................................................................174.1国内发展程度.............................................................................................174.2国际发展程度.............................................................................................18结论.................................................................................................................20参考文献.................................................................................................................21致谢.................................................................................................................22摘要我国短视频行业于2017年借助互联网的飞速发展进入爆发期，短视频的火爆给传媒行业带来了新的改变，视频制作的变化，成本变化，宣传模式变化，也同时带来了很多新的视频广告制作思路。探店短视频作为短视频的一个主要分支，为实体行业的广告服务提供了很多便利。一条质量优秀的探店视频往往会给线下实体店铺带来很高的流量，而制作一条吸引用户的高质量探店视频，既是商家的需求，也是创作者追求，普通用户也会对优质短视频创作内容感兴趣。本文将对短视频创作过程展开研究，结合实际案例与当下短视频发展情况，探讨短视频创作过程中，应采用哪种类型的文案，通过何种手段拍摄，用什么方式剪辑。并分析当下区域探店视频的市场规模和未来发展空间。目前，区域探店视频已经趋于稳定，创作方面需要更为新颖的思路和技巧推动发展。关键词：短视频；快手；视频创作；探店视频AbstractWiththerapiddevelopmentoftheInternet,China'sshortvideoindustryhasenteredanexplosiveperiodin2017.Thepopularityofshortvideohasbroughtnewchangestothemediaindustry,includingchangesinvideoproduction,costchanges,andchangesinpublicitymode.Atthesametime,ithasbroughtmanynewideasforvideoadvertisingproduction.Asoneofthemainbranchesofshortvideo,shortvideoprovidesalotofconvenienceforadvertisingservicesintherealindustry.Ahigh-qualitystorevideooftenbringshightraffictoofflinestores.Makingahigh...
