影视旅游产品策略研究-以浙江横店影视城为例摘要在经济时代，影视城进行旅游产品的开发是市场需求的必然要求，也是影视城保持竞争力，吸引游客的必要举措。本文主要讲目前我国的影视旅游产品分类及其发展现在横店影视城的产品策略的价格和市场定位进行分析，找出现在横店影视城的产品策略都存在什么问题，并分析问题和提出解决的方法，以横店影视城为例.对其影视旅游产品进行了分析，研究了开发策略。关键词:影视旅游影；影视旅游产品，横店影视城AbstractIneconomictimes,movietourismproductdevelopmentistheinevitablerequirementofmarketdemand,butalsothemovietoremaincompetitiveandattractthenecessaryinitiativestotourists.ThisarticleismainlyaboutChina'scurrentfilmclassificationanddevelopmentoftourismproductsandmarketpricesnowHengDianproductpositioningstrategyanalysistoidentifytheproductstrategynowHengDianwhatproblemsexist,andtoanalyzeproblemsandproposesolutionsapproachtoHengDianexample.theirfilmtourismproductswereanalyzedtostudythedevelopmentstrategy.Keywords:Film-TV-inducedTourism；WorldStudiosTourismProduct；HengdianWorldStudios目录摘要.................................................................................................................................1关键词......................................................................................................................................1Abstract....................................................................................................................................1Keywords..................................................................................................................................1第一章我国的影视旅游产品分类及其发展.....................................................................31.1影视旅游产品分类.........................................................................................................31.2影视旅游产品发展.........................................................................................................41.2.1影视城旅游产品开发的原则................................................................................41.2.1.3文化内涵深刻性原则..........................................................................................41.3.影视城旅游产品开发模式.........................................................................................51.3.1资源向旅游产品转化............................................................................................51.3.2市场向旅游产品转化............................................................................................61.4影视城旅游产品开发要素.........................................................................................61.5影视城旅游产品开发步骤.........................................................................................7第二章现在横店影视城的产品策略................................................................................72.1市场分析.......................................................................................................................72.3产品分析........................................................................................................................92.3.1旅游品牌良好，旅游产品规模较大......................................................................9第三章、横店影视旅游产品策略中的主要问题..............................................................103.1.产品单一，还停留在...
