目录摘要....................................................................................................................IAbstract.....................................................................................................................II引言...................................................................................................................11娱乐综艺节目的策划逻辑...................................................................................31.1节目策划的背景...........................................................................................31.2节目的定位...................................................................................................51.3节目的宗旨...................................................................................................61.4节目的目标受众...........................................................................................91.5节目的流程.................................................................................................121.6节目的包装.................................................................................................161.7节目的市场调查分析.................................................................................172娱乐综艺节目的内容创新.................................................................................19结论.................................................................................................................22参考文献.................................................................................................................24致谢.................................................................................................................26摘要在当今社会高速发展的状态下，随着生活水平的不断提高，人们的审美标准和要求也变得越来越苛刻，具体可以体现在穿着打扮、生活用品、住宅出行等方面，大家对其都有着超高的要求，电视节目也不例外。而最直接最通俗易懂最可以使人放松身心的娱乐节目，便成了大家日常生活中解压的首选，平日里工作生活已经相当疲惫，最幸福的时刻莫过于回到家里，脱去一身劳累的皮囊，一边吃上一口热乎的饭菜，一边用手机看着综艺节目亦或是下班上了地铁，一边身体重重地坐在座位上，一边拿出手机津津有味地看着综艺节目。为什么绝大多数人在最疲劳的时候选择看的是综艺节目，而不是新闻或其他节目？这样的疑问再一次印证了娱乐节目的亲民化、大众化以及它的受欢迎程度，各大地方电视台也都开始策划制作出各式各样的综艺节目，娱乐观众的同时，增加电视台的收视率。不过，俗话说的好，物以稀为贵，任何东西一旦开始泛滥，它的价值就会变低。娱乐节目如何脱颖而出，获得更大的收视率，是现在各个电视台制作综艺节目首先需要考虑的问题，这个时候，清晰的策划逻辑与创新的内容就决定了一部优秀娱乐节目的成功与否。关键词：娱乐节目；策划；逻辑；内容；创新AbstractInthestateofrapiddevelopmentoftoday'ssociety,withthecontinuousimprovementoflivingstandards,people'saestheticstandardsandrequirementshavebecomemoreandmoredemanding,whichcanbereflectedindressing,dailynecessities,residentialtravelandotheraspects,everyonehassuperhighrequirements,TVprogramsarenoexception.Andmostdirectthemosteasytounderstandandcanmakepeoplerelaxentertainment,becameeverybodydecompressionofchoiceindailylife,dailylifehasbeenquitetired,toworkinthemosthappymomentisbackhome,takeoffatiredskins,whileeatingabiteofhotmeals,whileusingamobilephonewatchvarietyshowsoronthesubway,worksidebodyheavilysatonthebench,sideouthisphoneandwa...
