目录摘要....................................................................................................................IAbstract.....................................................................................................................II引言...................................................................................................................11《东北小火教你买秋菜》创作综述...................................................................31.1创作背景.......................................................................................................31.2作品阐述.......................................................................................................42《东北小火教你买秋菜》创作依据...................................................................82.1网络直播节目《东北小伙教你买秋菜》的策划.......................................82.2网络直播节目《东北小伙教你买秋菜》的创新与优势.........................133《东北小火教你买秋菜》创作过程.................................................................15结论.................................................................................................................16参考文献.................................................................................................................18致谢.................................................................................................................20摘要网络直播节目是移动端视频新闻传播中发展的一种新形势，比较具有特点。通常网络直播节目是主持人展示自身才华的一个平台，是体现策划者专业水准的最好平台，通过这个平台与线上观众互动，展示给大众。但是现在网络直播的内容并没有一个良好的规范，这就使网络空间的传播内容极具创新但良莠不齐。人们随着网络时代的不断发展，对生活质量的要求不断增高，网络直播节目若是想要抓住人们的内心，必须与时俱进、紧紧跟随时代热点、不断创新、细致认真策划和不断改变播出形式。[1]网络直播节目发展至今取得了广大受众网友的喜爱。其中策划环节是至关重要的，网络直播节目的策划包括节目的垂直度、亲民度、可比性、节目的线下宣传、特点、线上分发、结构、流程等等一系列的多种内容，既满足广大群众的日常需求，又需要考虑节目推广的变现途径及效益，从而增强网络直播节目的持续良好发展。在这种大体量的网络传播平台下，网络节目《东北小伙教你买秋菜》极具创新并符合当下时代热点，本文以新媒体策划创新角度来全面分析当下网络直播大环境中传统媒体如何通过新媒体转变战略目标。关键词：新媒体；网络；直播；策划；创新AbstractLivenetworkprogramisanewsituationinthedevelopmentofmobilevideonewscommunication,whichhasitsowncharacteristics.Usually,thelivenetworkprogramisaplatformforthehosttoshowhistalentandthebestplatformtoreflecttheprofessionalleveloftheplanner.Throughthisplatform,hecaninteractwiththeonlineaudienceandshowittothepublic.Butnowthereisnogoodstandardforthecontentofthelivenetwork,whichmakesthecontentofthenetworkspacecommunicationveryinnovative,butthegoodandthebadaredifferent.WiththecontinuousdevelopmentoftheInternetage,people'srequirementsforthequalityoflifeareconstantlyincreasing.Ifwewanttograsppeople'shearts,wemustkeeppacewiththetimes,closelyfollowthehotspotsofthetimes,constantlyinnovate,carefullyplanandconstantlychangethebroadcastform.Thecreationofthelivenetworkprogramhasbeenlovedbypeople.Amongthem,theplanninglinkiscrucial.Theplanningofthelivenetworkprogramincludesaseriesofcontents,suchastheverticality,affinity,comparability,offlinepublicity,characteristic...
