目录1.1便利店相关概述........................................................................................................................11.1.1便利店概念和起源..................................................................................................11.1.2便利店分类.............................................................................................................11.1.3便利店与超市的区别..............................................................................................11.2便利店业态特征........................................................................................................................21.2.1距离便利性..............................................................................................................21.2.2及时便利性..............................................................................................................21.2.3时间便利性..............................................................................................................21.2.4服务便利性..............................................................................................................2第二章中国便利店行业发展分析.................................................................................................32.1营商环境分析............................................................................................................................32.22016年~2018年便利店市场发展状况....................................................................................52.2.1市场销售规模.........................................................................................................52.2.2门店商品结构趋势..................................................................................................62.2.3运营成本状况.........................................................................................................62.3中国便利店发展存在的主要问题.............................................................................................62.3.1盲目扩张问题.........................................................................................................62.3.2商品缺乏特色.........................................................................................................72.3.3物流配送不足..........................................................................................................72.3.4信息管理不善..........................................................................................................7第三章中国便利店提升竞争力的策略分析.................................................................................73.1大力经营自有品牌....................................................................................................................73.2注重特色发展............................................................................................................................83.3建立高效供应链........................................................................................................................83.4提升服务质量............................................................................................................................8第四章中国便利店发展前景........................................................................................................94.1便利店O2O...
