摘要百货商场即是满足人们衣食住行、主要以零售为主的场所，商品品类丰富、品种繁多，贴近百姓生活所需。随着电子商务的快速崛起、新零售的出现，零售电子商务以经营成本低、品类全、商品多、高便利等特点冲击着实体百货商场，致使近年来众多没有把握好机会、经营不善的实体百货商场纷纷倒闭负债。但在电子商务潮流过载后，人们的需求从便利低价逐步转变为注重体验的消费，此时便迎来了百货商场的第二个机遇，百货商场如何抓住这次机遇转型这一问题值得研究与分析。本文阐述了百货商场和零售电子商务的相关概念，围绕着百货商场如何打破零售电子商务的冲击持续发展这一问题，对实体百货商场的发展问题提出发展策略。本文是运用文献研究法进行的专题分析。全文分五个部分：首先，介绍了百货商场的发展现状；其次，分析了百货商场在零售电商影响下的发展问题；其次，有针对性地对上述百货商场的各个发展问题提出了的相应的发展对策；最后，对百货商场的发展做出总结。本文主要创新体现在就现有发展策略基础上提出了个人看法。关键词：百货商场零售电子商务线上线下融合经营模式数字化消费体验IABSTRACTDepartmentstoresareplacesthatcatertopeople'sneedsforfood,clothing,housingandtransportation.Withtherapidriseofe-commerceandtheemergenceofnewretail,retaile-commercehasbeenimpactingphysicaldepartmentstoreswithlowoperatingcosts,completecategories,abundantcommodities,highconvenienceandothercharacteristics,leadingtotheclosureofmanypoorlymanagedphysicaldepartmentstoresinrecentyears.However,aftertheoverloadofe-commercetrend,people'sdemandhasgraduallychangedfromconvenienceandlowpricetoexperience-orientedconsumption,whichbringsaboutthesecondopportunityfordepartmentstores.Howdepartmentstoresseizethisopportunitytotransformisworthstudyingandanalyzing.Thispaperisathematicanalysisusingliteratureresearchmethod.Thepaperisdividedintofiveparts:first,itintroducesthedevelopmentstatusofthedepartmentstore;Secondly,itanalyzesthedevelopmentofdepartmentstoresundertheinfluenceofretaile-commerce.Secondly,putforwardthecorrespondingdevelopmentcountermeasuretoeachdevelopmentproblemoftheabovedepartmentstore.Finally,thedevelopmentofthedepartmentstoreissummarized.Thispaperisathematicanalysisusingliteratureresearchmethod.Thepaperisdividedintofiveparts:first,itintroducesthedevelopmentstatusofthedepartmentstore;Secondly,itanalyzesthedevelopmentofdepartmentstoresundertheinfluenceofretaile-commerce.Thirdly,thepaperputsforwardsomecountermeasuresforthedevelopmentoftheabovedepartmentstores.Finally,thedevelopmentofthedepartmentstoreissummarized.Themaininnovationinthispaperistoputforwardpersonalviewsonthebasisoftheexistingdevelopmentstrategies..Keywords:DepartmentRetaile-commerceOnlineandofflineintegrationBusinessmodelDigitalConsumptionexperienceII目录一、引言..................................................1（一）选题背景及意义................................................1（二）文献综述......................................................1二、百货商场发展的过去及现状..............................2（一）百货商场在电商影响下的发展历程................................2（二）百货商场在电商影响下的发展现状................................3三、百货商场发展存在的问题................................4（一）运营受到地域和空间的限制......................................4（二）数字化水平低..................................................4（三）商品价格缺乏竞争力............................................5（四）购物体验不强不够多元化........................................5四、百货商场的发展对策.................
