摘要近些年来，伴随者互联网技术的进步，我国网络视频网站也迅速发展了起来成为了互联网业务的主要组成部份。不过，也提高了网民们对各个视频网站的接受度及要求，在原有的固定模式条件下，网民们对创新性及娱乐性的要求也越来越高。B站作为一个新型视频网站，二次元文化的领军，同时也是国内最大及发展最为稳健的弹幕视频网站，拥有不同于传统视频网站的盈利模式。如果想要在不断变化着的网络环境下生存下来，就必须不断地探索和完善自身的盈利模式，这样才能有利于企业生存和持续盈利，为二次文化发展提供借鉴。本文旨在研究B站的发展历程，经营模式，从B站的经营现状出发，分析其盈利模式和特色，进而分析B站盈利模式存在的问题，并针对其问题提出个人建议，预测发展前景。本文采用了文献分析和案例分析方法，。本文主要部份有：首先，对B站的发展历程和盈利架构进行分析，其次，根据现在的经营成果，从财务角度出发分析B站独特的盈利模式，总结盈利模式存在的问题，最后针对问题提出个人建议，完善B站的盈利模式。本文的创新主要体现在通过剖析B站现阶段的盈利架构，分析目前b站的各个盈利要素，并从财务的角度对现有的业务：游戏业务、广告业务、直播及增值业务和其他业务等四部分业务的发展现状和收入状况进行分析，找出目前盈利模式存在的盈利收入结构单一、广告投入难、盈利模式与传统的不匹配及高速发展的资金投入等问题，并提出针对性的优化对策。关键词：B站盈利模式持续盈利IABSTRACTInrecentyears,withtheprogressofInternettechnology,China'snetworkvideowebsitehasdevelopedrapidlyandbecomethemainpartoftheInternetbusiness.However,italsoimprovestheacceptanceandrequirementsofnetizensforvariousvideowebsites.Undertheoriginalfixedmodeconditions,netizensalsohavehigherandhigherrequirementsforinnovationandentertainment.Asanewvideowebsite,stationBistheleaderofsecondaryculture,andalsothelargestandmoststablebulletscreenvideowebsiteinChina.Ithasaprofitmodeldifferentfromthetraditionalvideowebsite.Ifwewanttosurviveinthechangingnetworkenvironment,wemustconstantlyexploreandimproveourownprofitmodel,soastohelpenterprisessurviveandcontinuetomakeprofits,andprovidereferenceforthedevelopmentofsecondaryculture.ThepurposeofthispaperistostudythedevelopmentprocessandoperationmodeofstationB,analyzeitsprofitmodeandcharacteristicsfromthecurrentoperationsituationofstationB,andthenanalyzetheexistingproblemsoftheprofitmodeofstationB,andputforwardpersonalsuggestionsfortheproblems,andpredictthedevelopmentprospects.Thispaperadoptsthemethodsofliteratureanalysisandcasestudy,.Themainpartsofthispaperareasfollows:first,analyzethedevelopmentprocessandprofitstructureofstationB;second,analyzetheuniqueprofitmodelofstationBfromthefinancialpointofviewaccordingtothecurrentbusinessresults;summarizetheproblemsexistingintheprofitmodel;finally,putforwardpersonalsuggestionstoimprovetheprofitmodelofstationB.TheinnovationofthispaperismainlyreflectedintheanalysisofthecurrentprofitstructureofstationB,theanalysisofvariousprofitelementsofstationB,andtheanalysisofthecurrentbusinessfromthefinancialpointofview:gamebusiness,advertisingbusiness,livebroadcastandvalue-addedbusinessandotherbusinessdevelopmentstatusandincomestatusoffourpartsofbusiness,tofindoutthesingleandwideprofitincomestructureofthecurrentprofitmodelItisdifficulttoreporttheinvestment,themismatchbetweentheprofitmodelandthetraditionalandthehigh-speeddevelopmentofcapitalinvestment,andputsforwardtargetedoptimizationcountermeasures.Keywords:stationBprofitmodelsustainableprofitII目录一、引言.......................................................................................
