摘要服装业是广州市很重要的产业，对广州市经济的发展起到很重要的作用。近年来，网络直播发展迅速，越来越受大众喜爱，各行各业开始重视利用直播进行营销，电子商务和网络直播开始结合并成为必然趋势。广州服装业也开始积极探索“电商+直播”模式的发展，如何更好的应用该模式成为广州服装业要思考的问题。本文主要是对“电商+直播”模式下广州服装业的发展进行研究和分析。本文系运用文献分析方法进行的专题分析。全文分三个部分：首先，集中阐述了“电商+直播”模式的相关概念和特点，并围绕着“电商+直播”模式在广州服装业的应用做了相应的现状分析。其次，通过对广州服装业的现状分析，指出了“电商+直播”模式在广州服装业应用中存在的问题。最后，对目前存在的问题给出了具体的解决对策。由于不同地区经济状况和服装业发展状况不同，“电商+直播”模式在不同地区和不同行业的发展现状和存在的问题可能也存在差异，本文主要创新体现在是以广州服装业为例，对“电商+直播”模式下服装业的发展过程中出现的新情况和新问题进行了解释，丰富了特色地区服装业应用该模式的研究。关键词：服装业“电商+直播”广州市IABSTRACTApparelindustryisaveryimportantindustryinGuangzhou,theGuangzhoueconomicdevelopmentplayaveryimportantrole.Webcasthasdevelopedrapidlyinrecentyears,moreandmorepopular,fromallwalksoflifetouseliveformarketing,e-commerceandwebcastbegantocombineandbecometheinevitabletrend.Guangzhouapparelindustryisalsoactivelyexplorethedevelopmentoftheliveelectricalbusinessmodel,howtoapplytobetterapplythepatterntobecomeGuangzhouapparelindustry.Thispaperusingliteratureanalysismethodtoanalysisoftheproject.Thefulltextisdividedintothreeparts:first,focusontherelatedconceptsoftheliveelectricalbusinessmodelandcharacteristics,andaroundtheliveelectricitymodeapplicationinGuangzhouapparelindustrymadeacorrespondinganalysisofthestatusquo.Second,byanalyzingthepresentsituationofGuangzhouapparelindustry,pointsouttheliveelectricityproblemsexistingintheapplicationmodeinGuangzhouapparelindustry.Finally,thepresentproblemsaregivenspecificcountermeasures.Duetodifferentregionaleconomicdevelopmentindifferentconditionsandapparelindustry,theliveelectricalbusinessmodelindifferentareasanddifferentindustrydevelopmentpresentsituationandtheexistingproblemsmayalsovary,thisarticleinnovationmainlyliesintheapparelindustryinGuangzhouasanexample,the"electricity"modeintheprocessofthedevelopmentofapparelindustrythenewsituationandnewproblemsofexplanation,enrichtheresearchofapplicationofthemodelfeaturesinapparelindustry.Keywords:Apparelindustry“E-commerce+Webcast”GuangzhouII目录一、引言..............................................................................................................1(一)选题背景及意义................................................................................1(二)文献综述............................................................................................1二、“电商+直播”模式和广州服装业的发展及现状......................................2(一)“电商+直播”模式概述....................................................................2(二)广州服装业的发展现状....................................................................3(三)“电商+直播”模式下广州服装业的发展现状................................5三、“电商+直播”模式下广州服装业发展遇到的问题..................................7(一)电商直播内容低俗和侵权问题........................................................7(二)难以抓住用户痛点，转化率低........................................................8(三)主播素...
