摘要在“互联网+”背景下，越来越多的传统企业通过现代技术的赋能进行变革，促进了自身的可持续发展，创造出一种新的发展生态。同时，消费模式已经完全不同于传统消费模式，对商品生产、市场流通、经营销售都产生了巨大的影响，形成了消费模式的新常态。在此背景下，为了迎合新的消费常态，零售业也在不断探索升级新的零售模式，智慧零售正是这股潮流下的产物。本文以智慧零售的引领者苏宁为案例，浅谈其智慧零售在实践与发展中的成功经验以及存在的问题，并针对问题提出相应的优化措施。就苏宁其智慧零售的实践提出个人的看法，并预测了智慧零售的趋势与发展。本文主要运用案例分析法、文献分析法对苏宁智慧零售进行浅谈分析。全文主要分三个部分：首先（第一部分），是简述了智慧零售的相关概念、以及发展历程和成功经验。其次（第二部分），简单概述了苏宁智慧零售发展中暴露的问题，并且就这些问题提出了本人一些建议以及优化措施。最后，是对苏宁智慧零售的实践与发展做出了总结以及对智慧零售的发展做了展望。本文主要创新体现在从新概念、新模式入手，浅谈领导者苏宁的智慧零售实践情况和效果以及现阶段进一步的如何发展。关键词：智慧零售苏宁成功经验优化措施IABSTRACTInthecontextof"Internet+",moreandmoretraditionalenterprisesaretransformingthroughtheempowermentofmoderntechnology,promotingtheirsustainabledevelopmentandcreatinganewdevelopmentecology.Atthesametime,theconsumptionmodeliscompletelydifferentfromtraditionalconsumptionThemodehasahugeimpactoncommodityproduction,marketcirculation,operationandsales,andhasformedanewnormalfortheconsumptionmodel.Inthiscontext,inordertomeetthenewconsumptionnormal,theretailindustryisalsoconstantlyexploringandupgradingnewretailmodels.Smartretailistheproductofthistrend.ThisarticletakesSuning,theleaderofsmartretail,asacase,andtalksaboutitssuccessfulexperienceandproblemsinsmartretailinpracticeanddevelopment,andproposescorrespondingoptimizationmeasuresbasedontheproblems.PutforwardapersonalopiniononSuning'spracticeofsmartretail.Andpredictedthetrendanddevelopmentofsmartretail.ThisarticlemainlyusescaseanalysisandliteratureanalysistoanalyzeSuning'ssmartretail.Thefulltextismainlydividedintothreeparts:first(partone),itbrieflydescribestherelatedconceptsofsmartretail,aswellasitsdevelopmenthistoryandsuccessfulexperience.(Part2),brieflysummarizestheproblemsexposedinthedevelopmentofSuning'ssmartretail,andputsforwardsomesuggestionsandoptimizationmeasuresfortheseissues.Finally,itsummarizesthepracticeanddevelopmentofSuning'ssmartretailandsummarizesthesmartretail'spracticeanddevelopment.Thedevelopmenthasbeenprospected.Themaininnovationofthisarticleistostartwithnewconceptsandnewmodels,andtalkaboutthesmartretailpracticeandeffectofSuning,theleader,andhowtodevelopitatthisstage.Keywords:SmartretailSuning'ssuccessfulexperienceoptimizationmeasures目录一、引言.....................................................................................................................................1II（一）选题背景及意义.....................................................................................................1（二）文献综述..................................................................................................................1二、苏宁智慧零售发展概况..........................................................................................2（一）苏宁智慧零售发展历程与发展现状................................................................2（二）苏宁智慧零售发展的成功经验..................................................................
