摘要淘宝网是世界是最大的几大电商平台之一，在亚洲更是电商龙头的地位。不言而喻，淘宝网在中国也是无人不知无人不晓的网购零售平台，截止目前淘宝的注册用户已经超过7亿之多，每天有近7000万的固定流量，同时每天的在线商品数已经超过了8亿件，平均每分钟售出商品数多达5.1万件[1]。网购带给大家的便利是众所周知的，随着网购人数逐年增加，淘宝平台的各个环节都得到了更加好的优化，与世界前沿的美学标准，淘宝在手机端不断优化页面布局，整体视觉效果变得更加简洁时尚。不仅如此，淘宝网完善了的客户服务体验流程，通过网络对接人工客户服务中心和全国各地的淘宝用户实现任务问题的经验交流和心得分享。从网购的大趋势上看，淘宝的线上购物发展，只会越做越大，本人目前也在一个科技公司担任淘宝运营一职，借此机会和大家分享一下个人工作的些许经验本文集中阐述了淘宝服装c网店的运营存在的问题和相关的运营优化策略，围绕淘宝服装行业的发展状况，淘宝网服装C店运营存在的问题，淘宝服装C店的运营策略优化等方面层层递进展开论述。本文主要创新体现在结合淘宝已有的运营手法，推陈出新，根据淘宝做出的改革，进而优化升级运营的策略。关键词：淘宝C店运营策略优化电子商务IABSTRACTTaobaoisoneofthelargeste-commerceplatformsintheworldandtheleadingpositionofe-commerceinAsia.ItgoeswithoutsayingthatTaobaoisalsoanonlineshoppingretailplatformthatisknowntoeveryoneinChina.Asofnow,theregisteredusersofTaobaohaveexceeded700million,withadailyfixedflowofnearly70million,andthenumberofonlineproductsperday.Ithasexceeded800millionpieces,withanaverageof51,000itemssoldperminute.Theconveniencethatonlineshoppingbringstoeveryoneiswell-known.Asthenumberofonlineshoppersincreasesyearbyyear,alllinksoftheTaobaoplatformhavebeenbetteroptimized.Inlinewiththeworld’sleadingaestheticstandards,Taobaoconstantlyoptimizesthepagelayoutonthemobilephone,andtheoverallvisualeffectchanges.Bemoreconciseandstylish.Notonlythat,Taobaohasperfectedthecustomerserviceexperienceprocess,throughthenetworkdockingmanualcustomerservicecenterandTaobaousersacrossthecountrytoachievethetaskofexperienceexchangeandexperiencesharing.Judgingfromthegeneraltrendofonlineshopping,Taobao'sonlineshoppingdevelopmentwillonlygrowbiggerandbigger.IamcurrentlyworkingasaTaobaooperationinatechnologycompany,andtakethisopportunitytosharesomepersonalexperiencewithyou.ThisarticleelaboratesontheproblemsexistingintheoperationofTaobaoapparelconlinestoreandrelatedoperationoptimizationstrategies,focusingonthedevelopmentstatusofTaobaoapparelindustry,theproblemsintheoperationofTaobaoapparelCstore,theoptimizationoftheoperationstrategyofTaobaoapparelCstore,etc.Progressivediscussionbegins.ThemaininnovationofthisarticleisreflectedinthecombinationofTaobao'sexistingoperatingmethods,innovation,andreformsbasedonTaobao'sreformstooptimizethestrategyofupgradingoperations.Keywords:TaobaoCstoreoperationstrategyoptimizatione-commerceII目录一、引言..................................................1（一）选题背景及意义.........................................1（二）文献综述..............................................2二、淘宝服装行业的发展状况................................2（一）快时尚的影响..........................................2（二）服装行业发展趋势.......................................3三、淘宝网服装C店运营存在的问题..........................6（一）淘宝服装C店视觉运营水平固化.............................6（二）推广运营创收不平衡.....................................6（三）新单品运营的难以启动....................................7（四）客服运营管理的...
