摘要随着4G网络的普及与智能手机的发展，电子商务业务重心已经从桌面端转移到移动端。在科技发展的助力下，中国电子商务市场正在日益增长，我国的电子商务零售市场规模已经在全世界范围内排行首位。在国家统计局2019年的报告中指出，我国电子商务市场在2019年全年的交易额达到了34.81万亿元。但是市场规模扩大也意味着许多负面影响扩大，其中消费者权利保护受到的影响最大消费者维权的难度越来越大。本文运用文献研究法对淘宝电商模式进行分析，结合C2C电商模式的特征，对淘宝电商平台消费者权利体系进行研究，分析消费者权利保护中存在的问题并提出相应建议。全文分为四个部分：第一部分，是对淘宝电商模式的基本概述；第二部分，着重阐释了电商消费者权益的含义与特征，总结了消费者权益保护的意义所在；第三部分，指出了目前消费者权益保护所存在的问题，剖析了相关问题的成因；第四部分，对完善消费者权益保护提出了个人看法与建议。本文创新点在于通过研究淘宝平台、商家与消费者三者之间的利益关系，分析了淘宝平台在商家与消费者矛盾冲突之间所扮演的角色，总结出了商家侵害消费者权益的情况发生后淘宝平台起到的正面作用与负面作用。关键词：淘宝电商模式消费者权益保护IAbstractWiththepopularityof4Gnetworksandthedevelopmentofsmartphones,thefocusofe-commercebusinesshasshiftedfromdesktoptomobile.Withthehelpoftechnologicaldevelopment,China'se-commercemarketisgrowing,andChina'se-commerceretailmarkethasrankedfirstintheworld.InthereportoftheNationalBureauofStatisticsin2019,itwaspointedoutthatthetransactionvolumeofChina'se-commercemarketin2019reached34.81trillionyuan.However,theexpansionofthemarketscalealsomeansthatmanynegativeinfluenceshaveexpanded,amongwhichtheprotectionofconsumerrightshasbeenthemostaffected,andithasbecomeincreasinglydifficultforconsumerstoprotecttheirrights.ThisarticleusesliteratureresearchtoanalyzetheTaobaoe-commercemodel,combinedwiththecharacteristicsoftheC2Ce-commercemodel,studiestheconsumerrightssystemoftheTaobaoe-commerceplatform,analyzestheproblemsintheprotectionofconsumerrightsandmakescorrespondingsuggestions.Thefulltextisdividedintofourparts:thefirstpartisabasicoverviewofTaobao'se-commercemodel;thesecondpartfocusesonexplainingthemeaningandcharacteristicsofe-commerceconsumerrightsandinterests,andsummarizesthesignificanceofconsumerrightsprotection;thethirdpart,Pointsoutthecurrentproblemsofconsumerrightsprotection,analyzesthecausesofrelatedproblems;thefourthpart,putforwardpersonalviewsandsuggestionsforimprovingconsumerrightsprotection.TheinnovationofthisarticleistoanalyzetherelationshipbetweenTaobaoplatform,merchantsandconsumers,analyzetheroleofTaobaoplatformintheconflictbetweenmerchantsandconsumers,andsummarizethesituationofmerchantsinfringingconsumerrights.Thepositiveandnegativeeffectsofthepost-Taobaoplatform.Keywords:Taobaoe-commercemodelConsumerProtectionII目录一、引言..................................................1（一）选题背景及意义.........................................1（二）文献综述..............................................1二、淘宝电商模式消费者权益保护概述........................2（一）淘宝电商模式特征.......................................2（二）电子商务消费者权益的含义................................3（三）电子商务消费者权益的特征................................4（四）电子商务消费者权益保护的意义.............................5三、淘宝电商消费者权益保护现状............................6（一）淘宝电商消费者权益保护存在的问题.........................6（二）淘宝电商消费者权益保护问题的成因........................10四...
