摘要社交电商是指在电子商务交易过程中将关注、分析、交流、讨论和互动之类的社会元素应用于其中的一种现象。近年来，传统电商的红利基本已经耗尽，想要继续走传统电商的道路已经变得很困难。而随着互联网的发展，越来越多的社交软件兴起，社交电商借此快速崛起，其爆发式增长令人感到惊讶。本文集中阐述了社交电商的相关概念及内涵，围绕着我国社交电商的现状、问题、对策及前景做了相应的分析，剖析了社交电商在现阶段主要存在的问题和解决这些问题的决策，并预测可我国社交电商的发展前景。这篇论文利用了文献研究法进行研究。全文主要有三个部分：首先是对社交电商的现状进行分析。其次，提出解决当前社交电商问题的方法。最后是对社交电商在我国的发展前景做了展望与分析。关键词：社交电商现状社交电商前景拼多多IABSTRACTTheso-calledsociale-commercereferstothephenomenonofapplyingsocialelementssuchasattention,analysis,communication,discussion,andinteractiontothee-commercetransactionprocess.Inthepastfewyears,traditionale-commercehasalmostnobonus，itdifficulttocontinuetraditionale-commerce.WiththedevelopmentoftheInternet,moreandmoresocialsoftwarehasemerged,andsociale-commercehasrisenrapidly,anditsexplosivegrowthissurprising.Thisarticlefocusesontherelevantconceptsandconnotationsofsociale-commerce,andmakesacorrespondinganalysisaroundthecurrentsituation,problems,countermeasuresandprospectsofsociale-commerceinChina,andanalyzesthemainexistingproblemsandsolutionstotheseproblemsatpresentMakedecisionsandpredictthedevelopmentprospectsofChina'ssociale-commerce.Thisarticleisaspecialanalysisusingliteratureresearch.Thefulltextishavedthreeparts.First,weanalyzethestatusofsociale-commerce.Secondly,proposesolutionstothecurrentproblemsofsociale-commerce.Finally,itprospectsandanalyzesthedevelopmentprospectsofChina'ssociale-commerce.Keywords:Sociale-commercestatusSociale-commerceprospectsPinduoduoII目录一、引言..................................................1（一）选题背景及意义.........................................2（二）文献综述..............................................3二、社交电商发展现状......................................3（一）用户规模迅速增长.......................................3（二）市场规模破2万亿元......................................4（三）发展模式多样化.........................................5三、社交电商发展问题......................................5（一）产品品控能力不足.......................................5（二）面临信任危机..........................................6（三）中小卖家存活困难.......................................6（四）用户个人隐私得不到保障..................................7四、社交电商发展对策......................................7（一）健全电商平台监管体系....................................7（二）建立完善的信誉体制.....................................8（三）小类目做第一，大类目做唯一..............................9（四）加强对个人信息的保护....................................9五、社交电商发展前景......................................9（一）平台式社交电商将蓬勃发展................................9（二）线上与线下相结合发展...................................10六、总结.................................................10参考文献.................................................11致谢..................................................12III浅谈社交电商的现状与发展前景——以拼多多为例一、引言（一）选题背景及意义在电子商务的发展的十几年里，传统的电子商务流量红利基本已经被用完了其客户获取成本不断在增加，现...
