摘要在现如今“新零售”的环境下，生鲜电商行业在互联网巨头的加持下，新的商业模式也逐渐清晰。在这生鲜电商模式规模不断扩大的背景下，居民生活品质与需求不断提升，饮食结构与要求更趋向于完美，对于生鲜的需求也逐渐增加。生鲜电商则是将消费者和生产商联系起来，通过自身的网络平台进行服务，从中带来了更多的机遇。每日优鲜作为一个近几年来发展较快的生鲜电商平台，为客户提供优质生鲜。但是随着用户的体验不断增多，越来越多的问题暴露出来，投诉、差评也越来越多。诸如生鲜质量有问题、承诺的优惠没有兑现、客服问题等问题。每日优鲜作为生鲜电商的龙头企业，在发展的过程中不断完善并优化自身，为用户提供良好的线上体验，同时对线下体验的要求也不断提高。本文集中阐述了每日优鲜的相关内容，围绕每日优鲜的发展现状及特点做了相应的介绍，分析每日优鲜发展中面临的问题，在此基础上提出了相关对策。本文运用系统方法进行专题分析。文章一共分为五部分：首先叙述了生鲜电商的背景及内涵；其次论述了生鲜电商的发展现状、每日优鲜的商业模式；接着从每日优鲜在发展中遇到的问题进行剖析；随后，结合每日优鲜遇到的问题提出相关对策；最后，在了解当前生鲜电商环境的基础上，提出自己对每日优鲜往后发展的观点以及想法。关键词：生鲜电商生鲜产品用户体验互联网ABSTRACTInthecontextof"newretail",Internetgiantsareconstantlypouringintofreshe-commerce,whichhasgivenrisetonewbusinessmodels.Withtherapiddevelopmentofthisfresh-foode-commercemodelandtheever-expandingscale,thequalityoflifeandneedsofresidentshavecontinuedtoincrease,thedietstructureandrequirementshavebecomemoreperfect,andthedemandforfreshfoodhasgraduallyincreased.Freshfoode-commerceconnectsconsumerswithmanufacturersandprovidesservicesthroughitsownnetworkplatform,whichbringsmoreopportunities.MISSFRESH,asafast-growingfreshO2Oe-commerceplatform,continuouslyprovidescustomerswithfreshfood.Butastheuserexperiencecontinuestoincrease,moreandmoreproblemsareexposed,andmoreandmorecomplaintsandbadreviewsaremade.Issuessuchasfreshness,unfulfilledpromises,delaysinorderrefunds,etc.Asaleaderinfreshe-commerce,MISSFRESHisalwayscommittedtoprovidinguserswiththeultimatefreshonlineconsumptionexperience.ThisarticlefocusesontherelevantcontentofMISSFRESH,andmakesacorrespondingintroductionbasedonthedevelopmentstatusandcharacteristicsofMISSFRESH,analyzestheproblemsfacedinthedevelopmentofMISSFRESH,andproposesrelevantcountermeasuresbasedonthis.Thisarticleusesasystematicapproachforthematicanalysis.Thearticleisdividedintofourparts:first,itdescribesthebackgroundandconnotationoffreshe-commerce;second,itdiscussesthedevelopmentstatusoffreshe-commerceandthebusinessmodelofMISSFRESH;Analyzetheproblems;then,putforwardrelevantcountermeasuresincombinationwiththeproblemsencounteredbyMISSFRESH.Finally,onthebasisofunderstandingthecurrentfreshfoode-commerceenvironment,putforwardyourownviewsandideasonthefuturedevelopmentofMISSFRESH.Keywords:freshe-commerceuserexperiencefreshproductsinternet目录一、引言..........................................................1（一）选题背景与意义................................................1（二）文献综述......................................................1二、每日优鲜的发展现状..........................................2（一）生鲜电商市场背景及销售现状....................................2（二）每日优鲜的现状................................................4（三）每日优鲜的商业模式............................................5（四）每日优鲜的优势................................................6（五）每日优鲜的竞争环境...
